Purchase Solution

Influencers, Buyers, Deciders in Organizational Buying

Not what you're looking for?

Ask Custom Question

Three of the influences of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process. Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer?

Purchase this Solution

Solution Summary

This detailed solution describes and reviews the roles of influencers, buyers, and deciders in the buying process. It also discusses if one person can play the part of more than one role.

Solution Preview

Influencer:The person whose view or advice influences the decision. Influencers often help define specifications and provide information for evaluating alternatives. In a family it might be the children.

Buyer: The person who conducts the transaction. This is the person that has ...

Solution provided by:
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution


Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.