Financial analysis of Coca-Cola company

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The Coca-Cola Company is a beverage manufacturer. Its beverages consist of energy drinks, juices, juice drinks, soft drinks, sports drinks, tea and coffee drinks, and water. (CocaCola.com) Dr. John Stith Pemberton invented Coca-Cola in 1886. Today, Coca-Cola is a worldwide brand and an instantly recognizable household name. Coke is it -- "it" being the world's #1 soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include Barq's, Minute Maid, PowerAde, and Dasani water. Coca-Cola sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and North America. Its salient achievements are as follows:
Strong Brand

Coke is said to be the number one brand in world for years. It has become synonymous with the cold drink. This has been achieved by continuous innovation and keep customer delight is its main focus. Thus important strength of coca-cola is its globally recognized brands.

Vertical integration

In many parts of the world, it has purchased its bottlers leading to the better control on distribution and communication between departments within the companies. This has also reduced the cost and made high barriers to entry for competitors.

Hence Today, Coca-Cola is a worldwide brand and an instantly recognizable household name. Even though the company's original product is soda production, the company has updated its beliefs and product line to offer customized products and services within the communities in which it operates. For example, Coca-Cola now offers about 400 brands of products in over 200 countries, such as "...Inca Kola, a soft drink found in North and South America, and Samurai, an energy drink available in Asia; to Vita, an African juice drink, and BonAqua, a water found on 4 continents" (The Coca-Cola Company, 2007). In addition, in order to ensure organizational and community success, Coca-Cola strives to maintain strong locally based relationships between Coca-Cola bottlers, customers and communities. This is accomplished by becoming "... an investor in local economies and a driver of marketplace innovation, with a responsibility to act as a good steward of our natural environment" (The Coca-Cola Company, 2007).

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