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changes to the international market

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What changes to the international market as a result of globalization do you anticipate over the next five years? How will these changes impact international marketing? Please be specific.

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This solution discusses what changes to the international market as a result of globalization are anticipated over the next five years.

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Some of the changes in the international market due to increasing globalization are:

1) Due to heightened globalization, more and more companies will set up offshore or international operations in multiple countries, either due to obtain comparative advantage in terms of production/sourcing or to explore new markets, thereby leading to heightened competition in the international market among companies to capture market share. The major impact of this change in the international marketing ...

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