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Marketing Suggestions for Healthy Product

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The primary message of this company is to show that their products are extremely necessary and good for health, especially for children. What basic marketing research would you conduct in order to arrive at the creation of the message for the good or service? What is that message? How would you best express this message in terms of the total concept, i.e., one of words and visuals?

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Solution Summary

This solution offers suggestions for what marketing research to use to back up a product that is being released that is healthy and necessary for children. It also suggests a message, both with text and visuals. The solution is given in 222 words.

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Questions: What basic marketing research would you conduct in order to arrive at the creation of the message for the good or service? What is that message? How would you best express this message in terms of the total concept, i.e., one of words and visuals?

The basic marketing research I would perform would be two-fold. I would try to get pediatricians and/or teachers to validate the health claims of the ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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