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Building Marketing Products Plan

Marketing Products

Continuing to build your marketing plan, my assignment focuses on my product and service. Product must also have a service component.

Write a paper in which you:
1. Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the service component of the product and how it will be used to enhance the product.
3. Explain how the product could be expanded to a product line, and the depth and breadth of the line.
4. Determine how the core business may change in response to industry or market changes.
5. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product

The specific course learning outcomes associated with this assignment are:
1. Examine the different types of products in the marketing exchange process and create dynamic strategies for competing.
2. Use technology and information resources to research issues in marketing management.
3. Write clearly and concisely about marketing management using proper writing mechanics.

Solution Preview

Based on the Dubai Cafe concept, you can talk about a new product line that is a healthy food recipe booklet released monthly or weekly by Dubai Cafe chefs. This booklet could include unique, easy-to-cook recipes concocted by the chefs at Dubai Cafe and each recipe would reveal the number of calories in each ingredient. These recipes would be catered to the tastes of the local consumers and new recipes can be based on consumer special requests. For example, a customer can make a special request for strictly vegetarian recipes for the next issue, or recipes that include their all-time favourite ingredients.

The booklet can be promoted at the premises of the Cafe by offering samples and tasting menus ...

Solution Summary

The expert examines building marketing product plans. The type of products a company will offer and identity its primary characteristics is determined.