Identify and discuss some of the key factors that influence the planning and execution of an advertising campaign. Please explain how these factors affect different campaign decisions.
I have just read through the article referenced below and I need a second opinion on what deceptive marketing practices can be come across in todays businesses? Are they price, promotion, product, or packaging based? Reference http://search.ebscohost.com.ezproxy.liv.ac.uk/login.aspx?direct=true&db=bth&AN=14444562&site=eds
Discuss the problems that JC Penny experienced over the Christmas season with their marketing plan. You should discuss how the CEO was involved in this decision making process. Please also discuss any recommendations that you might have for this well-known brand named store.
Finalize your marketing plan for the V Fusion + Energy product line. Complete the following for your marketing plan: - Outline your product, branding, and packaging strategy. How will you differentiate yourself against the competition? State how the firm may expand upon its product line in the future. - Develop your distr
Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300-400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: - Did it create a desire for the product ad
Discuss what is and what is not acceptable in today's advertising world.
Assess the challenges of marketing in a third world country and propose how to address the challenges. Develop a marketing strategy that will encourage the villagers to pay for a WaterHarvester.
While we have seen that a business may have a number of other strategic options, the conventional wisdom suggests that a declining business should either be divested or harvested for maximum cash flow. Under what kinds of market and competitive conditions do these two conventional strategies make good sense? What kind of marketi
Disney places a great deal of importance on customer loyalty. Explain why customer loyalty is so important to the corporation, then list and explain the strategies that Disney takes to ensure customer loyalty.
In determining a nation's market potential, what kind of products are most likely to be influenced by economic circumstances and what kind of products are more affected by cultural influences?
Discuss how being the quarterback of a football team is similar to being a marketer who is responsible for implementing and controlling the strategic sports marketing process. Find examples of three non-sports organizations that advertise on ESPN's Web site (www.espn.com). How might these companies evaluate the effectiveness
1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer? 2. Provide examples of how technology has increased the ticket prices of professional sporting events. Support your examples from a
Explain how the topic is influenced by a epistemological perspective, such as research on target market and how advertising directs them in their choices to buy Nike instead of a competitor.
How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
1. Develop three double-barrelled questions related to flying and passengers' airline preferences. Explain why you should avoid these questions. Also develop corrected versions of each question. 2. How do the nature and degree of verbal description affect the response to itemized rating scales? Provide a detailed example to i
In the 1990s, responding to concerns that cell phone coverage is spotty in various parts of the country, the Iridium telephone system by Motorola was created to solve that concern. This was a telephone that could be used in virtually any part of the world. Unlike conventional cell phones that rely on signals from cellular towers
When writing survey questions it is very important to be careful how you word your questions. For example, if someone is asked, "How long is your commute to work," you might get answers that say how long it takes someone to get to work and if they tell you that, does the clock stop when they turn the car off or when they arrive
Search the Internet for three team nicknames (either college or professional) of which you were previously unaware. Do these team names seem to follow the suggested guidelines for effective brand names? Explain your reasoning. You are a current sales/marketing executive for TAKE TWO athletic shoe company. The company has see
Select one of the macroenvironments of marketing such as demographic, cultural, economic, political, social, and technological, and a product category. What do you think are the three major trends in the environment that have the potential to impact the marketing of the selected product category? Can the demand for this produ
Research and share an ad/clip/program that in your opinion excels in promoting a product/service. What are the promotion elements you found innovative?
We will be looking to re-market GGI wholesale business so we can really turn the business around and also bring new life and growth to our company. Please discuss what the goals are for this marketing project and how we are going to apply the different essential marketing concepts. We will also be addressing how this new marketi
Market recognition will be a very important factor for GGI. So it will be important for us to make sure have good public relations and communications internal and external to GGI. Sending out the right message and positioning yourself in the market can go a long way and it will also help GGI increase their revenue.
Can I get some tips and ideas on how to run a successful brainstorming session and thinking outside the box on how to do so.
Caninantics is a start-up company that has created a new dog food dispensing product " Nufeed Dog Feeding " that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year. The marketi
Discuss two new product ideas that can result from your product, and address the needs of your target segments. Traffic Jamz is steering wheel cover you can play electronically by drumming on the wheel.
Discuss the traditional family structure and the nontraditional family structure. How do today's nontraditional families influence sports participation? Is this for the better or the worse? Explain your reasoning. What are some of the guidelines for preparing oral and written research reports? Which type of report would you p
If I'm the owner of a art store, how would I go about applying the retail marketing concepts below? 1. The crime rate in my small city has increased. I need to hire new employees and do not know all of them as well as needed. What are the methods of inventory control and merchandise security that I can utilize to address thes
1. The following list represents examples of management decision problems. Restate each of these management decision problems to represent marketing research problems. a.Should a new product be introduced? b.Should an advertising campaign that has run for three years be changed? c.Should the in-store promotion for an exist
What do Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company have in common? They are all organizations that take social responsibility in marketing seriously. Many organizations in the United States embrace social responsibility. Though the term is sometimes loosely applied, organizations that are serious ab
What are the three main platforms of social media? For each describe both a benefit and challenge they present to today's marketing environment.