Is truth in marketing an oxymoron? Read the label, "... lose weight without dieting or exercise..., blocks the absorption of fat or calories..., lose 6 pounds in two weeks..." Discuss these marketing claims based on your understanding of the Health & Safety protection laws like the Pure Food & Drug Act.
Evaluate the marketing techniques that would be most appropriate for a small business. When it comes to marketing research, speculate to the blunders that beginning marketers commonly make. Provide a rationale with your response.
Case study: "GolfLogix: Measuring the Game of Golf" The case study describes the company GolfLogix and their product, a GPS system that shows the golfer the distance to the hole after each shot. Originally, the intent was to market the GPS system to golf courses; however, the company is now considering marketing directly to g
I am having trouble with a specific marketing approach. Say you are a member of a team that has been directed to market your online specialty wine distribution company. Discuss what automated marketing approaches might benefit your business without adding to your workload. Which forms of offline advertising would most benefit t
Suppose you have been hired by a company that wants to enter the United States automobile market. Your company, the Kyosuma Corporation, is based in Korea. The company has invested billions of dollars to create a new mid-sized sedan vehicle that will take on the Toyota Camry and the Honda Accord. Priced at $21,599, the Lancel
Assume that you will be the sole presenter of the strategic plan. You may be asked by your audience to address areas outside your expertise. You should be able to speak to the issues of finance, accounting, legal, marketing, and the global economy. How does your plan address these topics? How will you demonstrate the interconnec
What type of exploratory research design (e.g. observation, protective interview, in-depth interview, focus group) would you suggest for two of the five situations presented below. In addition, provide the rationale for your choices. a. The research and development director at Calvin Klein suggests a new type of cologne for me
Advertising during the Super Bowl is pricey and reserved for mega brands, but local television stations are allowed to air local advertisements during the broadcast. Size up your local market to determine at least three local businesses that could justify the extra advertising expense to air a commercial during the Super Bowl. B
Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message. Then, evaluate one specific candidate of your choice. Pick a product which has experienced a failing promotional campaign. (Be sure the failure is due to a bad promotional campaign rather than a failed pro
Marketing Management Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page
Should companies use advertising agencies or do their own advertising? Support your position.
We Have a Relationship—We Blog! As a way to enhance relationships with customers, e-tailers are beginning to test Web logs (blogs). Online merchants feel that their blogs will give their e-stores more of a personality, and will get customers to return to their Web sites even when they are not in the mood to shop. For exampl
Case One: Staying Alive in a Dead Holiday Season For many retailers, fiscal success boils down to one and only one period of the year—the Christmas selling season. And for the overwhelming majority of U.S. retailers, 2008 was a terrible year. Sure, some retailers did okay, but these few companies tended to be discounters and
Explain the flow model for a CRM system -- what is it, how does it work, what are the advantages/challenges?Identify three examples of specific businesses that might be used as a model of CRM for other companies. Explain what they are doing and why you think they could serve as a model example. Illustrate from personal experienc
The case study "The Dark Side of Harry Potter's Magic"; what are the marketing ethical issues in this case?
Consider the statements "Marketing shapes consumer needs and wants" and "Marketing merely reflects the needs and wants of consumers." Take a stand and justify one statement, supporting it with examples.
Select and evaluate at least three ads for products that represent all three stages of the product life cycle. Support your evaluation with an assessment of why you think the products fits in these stages.
What is social media and what are some of the tools? Select a company or product that uses social media marketing and compare its social media site to its corporate web site. Are they the same or different? If they're different, how are they different? Do they have a similar look and have similar message? Any sense of the number
What are the pros and cons of using advertising instead of other marketing methods? Please elaborate with a scholarly references.
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors. Select one industry from the list below, and conduct research about strategies that companies in the industry use to promote their products or services. In
Propose probable solutions that will be included in a marketing plan that will answer three common concerns that parents may have when weighing the Montessori Private School as an option. Determine how success in the Wild Oats Organic product line impacts its other product lines, such as the Wild Oats Natural line.
Identify and discuss some of the key factors that influence the planning and execution of an advertising campaign. Please explain how these factors affect different campaign decisions.
I have just read through the article referenced below and I need a second opinion on what deceptive marketing practices can be come across in todays businesses? Are they price, promotion, product, or packaging based? Reference http://search.ebscohost.com.ezproxy.liv.ac.uk/login.aspx?direct=true&db=bth&AN=14444562&site=eds
Discuss the problems that JC Penny experienced over the Christmas season with their marketing plan. You should discuss how the CEO was involved in this decision making process. Please also discuss any recommendations that you might have for this well-known brand named store.
Finalize your marketing plan for the V Fusion + Energy product line. Complete the following for your marketing plan: - Outline your product, branding, and packaging strategy. How will you differentiate yourself against the competition? State how the firm may expand upon its product line in the future. - Develop your distr
Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300-400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: - Did it create a desire for the product ad
Discuss what is and what is not acceptable in today's advertising world.
Assess the challenges of marketing in a third world country and propose how to address the challenges. Develop a marketing strategy that will encourage the villagers to pay for a WaterHarvester.
While we have seen that a business may have a number of other strategic options, the conventional wisdom suggests that a declining business should either be divested or harvested for maximum cash flow. Under what kinds of market and competitive conditions do these two conventional strategies make good sense? What kind of marketi
Disney places a great deal of importance on customer loyalty. Explain why customer loyalty is so important to the corporation, then list and explain the strategies that Disney takes to ensure customer loyalty.