Finalize your marketing plan for the V Fusion + Energy product line.
Complete the following for your marketing plan:
- Outline your product, branding, and packaging strategy. How will you differentiate yourself against the competition? State how the firm may expand upon its product line in the future.
- Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
- Develop your pricing and promotional strategy. How will it focus on your target market?
- Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?
Here is the outline for this section. If you have any questions or ideas you need to test, just ask.
Outline your product, branding, and packaging strategy. How will you differentiate yourself against the competition? State how the firm may expand upon its product line in the future.
Continuing with the color scheme of current Fusion products, Energy will add a sunburst effect to the label off of the V8 Fusion logo, in white, signifying energy and purity of ingredients the brand is known for. We had considered yellow, but the white seems to be more effective on all labels and as the representative of the vegetable/fruit blends of top quality. This also helps to place the product with the other Fusion products, while drawing attention to the energy difference. Fusion is already an important brand with excellent placement on store shelves and we intend to continue to with this. It will also make it easier to add new flavors as customer demands change and as new discoveries are made. Current products made with superfoods like blueberries and acai sell well, but customers often demand other flavor changes when new information is available. Fusion products are popular with children and adults. We do want the white sunburst to be ...
The expert finalizes a marketing plan for a V fusion and energy product line. Integrated marketing communications are defined.