Explore BrainMass


Crocs Company in Brazil: Consumer Behavior Analysis

Conduct a situation analysis for Crocs. I. Product Statement Describe the company/organization Provide a brief background of the organization Describe charge you have for this marketing plan Provide a brief overview of what issue you are studying, and how a marketing perspective can help address the issue. II.

Case Study "Scion's Quest to Crack Gen Y"

Please see the attachment. 1. Summarize the key facts of the case. 2. Discuss how income, social class, and age interact in Toyota's marketing strategy. How do income and social class affect age as a means of segmentation for the Scion? 3. Select another vehicle that you believe is marketed based on the age of potentia

Primary vs Secondary Market Research

Hello I need help developing response to the following: What is the difference between primary and secondary market research? What are the advantages and disadvantages of each type of research both in domestic and foreign markets? How does research about quality, price, and satisfaction help to create superior value in the ma

Effective Partnerships, Market Research, and Competitive Advantage

1. What strategies do most business organizations use to encourage effective partnerships or alliances with customers? How effectively do organizations build partnerships or alliances with its internal markets; for example, employees, vendors, suppliers, or contractors? What factors relate to its effectiveness? 2. What is the

Jimmy Buffett Case Study and questions in regards to Buffett and his marketing

1. Summarize the key facts of the case. 2. Visit Buffett's website, Describe the site and the products offered on it. How does it extend the concert experience? 3.Discuss the dynamics of Buffett's fan base. Are they a reference group, a brand community, or a consumer tribe? 4.What consumer needs

Consumerism and Viral Marketing

Discussion Question #1 Think of a product you recently shopped for online. Describe your search process. How did you become aware that you wanted or needed the product? Did you wind up buying online? Why or why not? Discussion Question #2 How can a company use viral marketing to its advantage? What are the potential hazards

Caninantics Case Study

CANINANTICS is a start-up company that has created a new dog food dispensing product "Sallone's Universal Dog Food Dispenser" that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the yea

Marketing-Focused Article

The stories on the site encompass the following marketing topics: - Controversy in Ads - Lifestyle Campaigns - Target Marketing - The Global View - Emotional Advertising - Marketing the Economy Can you read a few stories at and devise your own? I would like to se

Marketing Plan for Tutoring Service

Name a product or service in which you have great amount of familiarity/knowledge and for which you will answer all of the marketing strategy questions. Develop an objective for marketing this product/service. Develop an Action Plan for the objective you have written.

Discussion of Marketing Strategies

This is based on a discussion of healthy additions to the McDonald's menu. A turkey burger and a veggie burger are the additions. Discuss a marketing strategy for this in terms of place and marketing channels.

Starbucks Case Study

1. Starbucks has worked hard to act ethically and responsibly. Has it done a good job a communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not? 2. Where does a company like Starbucks draw the line on supporting socially responsible programs? For example, how much of

The significance of product knowledge

Sales people need to be thoroughly knowledgeable about the product or service they sell. All sales training programs emphasize the importance of product knowledge; however, in this article certain additional aspects of product knowledge have been identified that go beyond the conventional approach of knowing the product features

Gillette Case Study

1.Gillette has successfully convinced the world that "more is better" in terms of number of blades and other razor features. Why has that worked in the past? What's next? 2.Some of Gillette's spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equ

Test Marketing: Pros/Cons

After products and marketing programs have been developed for new products, they are usually tested in the marketplace. What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

Business and Consumer Products

Products can be classified as either business/industrial or consumer products. Explain what distinguishes business products from consumer products and why it is important to understand this distinction. Please explain clearly.

Strategic Pricing Decisions Made by Companies for Products Commonly Found in Supermarkets and how consumer behavior might impact those pricing, marketing, and packaging decisions.

During recessionary times, commodity prices may not fall - in fact, many consumer commodity prices frequently continue to rise. For example, in 2008, the average price for a gallon of gasoline was $1.85. In 2012, the price for a gallon of gasoline rose to nearly $4.00/gallon. Not unexpectedly, food prices have risen as well, wit

Advantages and Benefits of Using Online Marketing Approach

I need a 10-12 slide PowerPoint explaining the advantages a customer would expect when using an online marketing approach. Point out the negatives. Explain how the agent should go about promoting the website. List some of the website features.

Management in Action - Marketing Analysts

You supervise a team of marketing analysts who work on different snack products in a large food products company. The marketing analysts have recently received undergraduate degrees in business or liberal arts and have been on the job between one and there years. Their responsibilities include analyzing the market for their resp

Business Concept Statement

Write a business concept statement for Aerospace Fasteners and Electronic component. This is a start up small business distribution company. Dedicated to support all AOG, LINE STOP and SPARES need. Limit the words to only 150 words. The concept statement must focus on the following: 1.) WHAT is your PRODUCT/SERVICE an

Internet and Global Marketing of Products

The selection of distribution channels is always an important decision in global marketing management. In the United States, e-commerce is now the preferred method of obtaining products for many consumers. In emerging markets, the Internet plays a lesser role but still represents tremendous potential. Respond to all of the fo

New Products and Stable Channel Relationships

Procter & Gamble and Walmart are key partners in a shared channel. P&G is one of Walmart's biggest suppliers, and Walmart provides extremely detailed scanner data about customer purchases of P&G products. Walmart has begun selling its own brand of Sam's Choice laundry detergent in bright orange bottles alongside P&G's Tide, but

Restructuring Channels of Distribution

Your family runs a specialty ice cream parlor, Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk-show host, she proclaimed on her national TV show that it was the best ice cream sh

Web 2.0 Marketing: Purina Friskies Milkoholics Case

1. Read the Purina Friskies Milkoholics case study adapted from the Direct Marketing Association International Echo Awards 2006. Although Purina Friskies Milkoholics made use of e-mail and the Web, Friskies wants to create more engagement with customers through use of Web 2.0 tactics that incorporate user-generated and social ne

International Marketing: Indian Business Culture

What do you need to know about the Indian business culture to aid in the success of the meeting? Assume that your goal is to get the Indian company to help you distribute your product with their already established distribution channels. Suggest three strategies you think would work to accomplish this goal.

"High-involvement" and "low-involvement" purchase decision

Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made. How did these differ? Did you research on the internet for either of these purchases? What were some alternative choices if you did not chose the ultimate products your purchases?