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Marketing: Customer Needs

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The marketing concept focuses on the ability of marketing to satisfy customer needs. As a college student, how does marketing satisfy your needs? What areas of life are affected by marketing? What areas of your life (if any) are not affected by marketing?

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This solution discusses the marketing concept of focusing on customer needs.

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Marketing satisfies a variety of my needs as a college student, largely due to the fact that there are a variety of different materials that college students need in order to be successful. One of the most obvious things that college students need is food, and although the cafeteria serves food to a great deal of the students on campus, many of us live off-campus, so when there is any marketing from restaurants that promotes highly economical and cheap meals, then that really helps to satisfy ...

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Marcel Parker, MPA
Education
  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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