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Internal Marketing Culture

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Describe how an internal marketing culture can better satisfy consumer needs? Describe some factors that influence internal marketing cultures?

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This is a description of how an internal marketing culture can better satisfy consumer needs and some factors that influence internal marketing cultures.

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An internal marketing culture may be defined as the set of marketing strategies, style, systems, environment and shared values unique to a particular organization. An internal marketing culture that is customer-centric, meaning that its members are aware of and fully prepared and ...

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