Need some assistance to put these questions together. Any help is truly appreciated. Thanks in advance.
Firm - WalMart
This week you will continue working on your marketing plan. Marketing Plan Pro software will be used to complete this assignment. You should save your project and submit it to the assignments area of the Blackboard classroom with the following components of the project completed.
Complete these sections under Tasks in the Marketing Plan Pro software:
Finish and Polish
This section should consist of:
Finish and Polish:
This section includes important key summaries and packaging details that the firm should address, especially if this plan will be read by outsiders. It includes the following sections; Strategy and Implementation Summary, Review Milestones, Executive Summary, Create Cover Page, Complete Legal Page, and Plan Review.
The marketing plan and all of its components will also be graded according to the following criteria:
Marketing Plan should all be graded in the same manner and based on the same criteria. The rationale provided for including or excluding a marketing metric from your Plan is logical.
Numerical examples will be assessed using the SMART (Specific, Measurable, Attainable, Relevant and Time-sensitive) criteria.
For any for-profit firm the Margin on Sales should be included and the increase should be stated in either dollars or a percentage of increase over a specified period of time such as a quarter or year.
For financial projections, logical assumptions must be included for the increases/decreases.
The response addresses the queries posted in 768 words with references.
// In this paper, there will be a discussion about the marketing plan for the company Wal-Mart. This paper would provide a discussion of various strategies that should be adopted by the company for the purpose of marketing its products and services. Along with this, it will also discuss the objectives of the company about the market in which its will sell its products. This marketing plan will provide details about the current business operations of the company and the potential business it aims at working upon. //
Wal-Mart is known as one of the largest retailers. The company operates with 4300 stores and facilities in the US by providing varieties of services, which includes retail goods, pharmacy, financial, wireless and photo lab service (Duke, 2012). The company has represented enormous growth, and has adopted several strategies for adding value for its customers, shareholders, communities and associates all over the world. The company aims at providing consumers with goods at cheapest rates and also facilitates attractive offers and discounts. This has resulted in an upward flow in revenues and sales of the company.
// In this section there will be a discussion about the reasons for developing a marketing plan and strategies adopted by companies in implementing it. There will also be a discussion of the future objectives of the ...
The expert examines WalMart strategic marketing. The tasks in the marketing plan pro software are determined.
Strategic Marketing - Wal-Mart
I need assistance with the following marketing case:
Marketing Research, Markets, and Developing a Strategy for Target Marketing
Instead of or in addition to the markets it currently serves, should Wal-mart target the following markets? African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents
Wal-mart has been successful because it has merchandized products that can be mass marketed (products that appeal to anyone and everyone) and has attained the buying power to support very low pricing of those products. As opposed to mass marketing, other retailers have followed the principles of target marketing where the merchandized products have limited appeal in that they are considered as appropriate to subsets of a total population. Recent articles in the popular press point out that Wal-mart is finding it hard to grow by opening new stores and is considering targeting African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents.
I am required to compose a 3 page report on this subject. It must contain an introduction, body, and conclusion.
See attachments for more background info.
Thanks is advance for you time and assistance!View Full Posting Details