Suppose you are the manager of a small electronics store in a community of 10,000. Walmart has just opened a store across the street. What changes would you make to survive and thrive?
As the store manager, you would need to find an anchor to keep your current customers and to also create a diversion from Walmart's customer base. Because you are a smaller store, you can focus on product quality. While Walmart is able to attract customers due to low prices, there have always been numerous quality issues, as well as customer service issues. These are the areas where we would want to ...
This solution explains how a small business can remain competitive with Walmart. Includes 2 references.