Suppose you are the manager of a small electronics store in a community of 10,000. Walmart has just opened a store across the street. What changes would you make to survive and thrive?© BrainMass Inc. brainmass.com October 25, 2018, 8:09 am ad1c9bdddf
As the store manager, you would need to find an anchor to keep your current customers and to also create a diversion from Walmart's customer base. Because you are a smaller store, you can focus on product quality. While Walmart is able to attract customers due to low prices, there have always been numerous quality issues, as well as customer service issues. These are the areas where we would want to ...
This solution explains how a small business can remain competitive with Walmart. Includes 2 references.
Companies That Use Porter's Competitive Strategies
Can you identify companies that use Porter's competitive strategies?
Before you begin writing your response to your discussion question you will need to do some research.
Identify one or more companies that use the strategies listed below:
- Lower cost strategy
- Differentiation strategy
- Cost leadership
- Cost focus
- Differentiation focus
For each organization, be sure to understand the qualifying factors.
How is Porter's Competitive strategy used by the organization (of your choice above) impacting profitability and productivity of the organization? Based on the research that you did, should the company consider using a different strategy?