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ethical marketing issues

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The case study "The Dark Side of Harry Potter's Magic"; what are the marketing ethical issues in this case?

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Solution Summary

When determining entry price of items it is essential to look at the big picture. If items like the Harry Potter books enter the industry at a discount, what will this do to the sales in the future? How will it affect the ability of other book stores to remain competitive?

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The ethical issues in this case are that the Harry Potter books were offered at a huge discount right out of the gate. This price war that the major book ...

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