The case study "The Dark Side of Harry Potter's Magic"; what are the marketing ethical issues in this case?
The ethical issues in this case are that the Harry Potter books were offered at a huge discount right out of the gate. This price war that the major book ...
When determining entry price of items it is essential to look at the big picture. If items like the Harry Potter books enter the industry at a discount, what will this do to the sales in the future? How will it affect the ability of other book stores to remain competitive?