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    Ethical Issues in Planning Marketing Strategies

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    I need help developing a reflective and applied statement describing how ethical issues should be considered when planning marketing strategies, and ethical responsibilities as a scholar, practitioner, and leader along with a couple APA peer reviewed references?

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    Step 1
    Ethical issues should be applied to every marketing activity. Ethical issues should be considered in using marketing variables. The product should be ethical. For example, a product made by exploiting child laborers should not be marketed. Similarly, pricing should be ethical. Marketing communications should be honest and truthful. The channels of distribution should also be ethical (Singhapakdi . A, Vitell . S, & Kraft. K, 1996). For example, ...

    Solution Summary

    This solution explains why child labor and other unethical practices should be avoided. The sources used are also included in the solution.