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Disney's connection with consumers

What does Disney do best to connect with its core consumers and what are the risks and benefits of expanding the Disney brand in new ways?

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Disney communicates their value proposition to its customers in a clear manner. Disney's strategy is to create a positive experience for its secondary guests (such as mother of kids) as they exert a great deal of influence on the core customer. The company ...

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Discusses Disney's strategy to best to connect with its core consumers.