What does Disney do best to connect with its core consumers and what are the risks and benefits of expanding the Disney brand in new ways?© BrainMass Inc. brainmass.com August 19, 2018, 12:53 pm ad1c9bdddf
Disney communicates their value proposition to its customers in a clear manner. Disney's strategy is to create a positive experience for its secondary guests (such as mother of kids) as they exert a great deal of influence on the core customer. The company ...
Discusses Disney's strategy to best to connect with its core consumers.