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Disney's connection with consumers

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What does Disney do best to connect with its core consumers and what are the risks and benefits of expanding the Disney brand in new ways?

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Disney communicates their value proposition to its customers in a clear manner. Disney's strategy is to create a positive experience for its secondary guests (such as mother of kids) as they exert a great deal of influence on the core customer. The company ...

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Discusses Disney's strategy to best to connect with its core consumers.

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Disney's Brand Expansion

I need help with the attached case study( Disney).
Q1. What does Disney do best to connect with its core consumers?.
Q2. What does the risks and benefits of expanding the Disney brand in new ways?

Reference:
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

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