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Footnote analysis amortization interest segments: Disney

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1. As illustrated in exhibit 10-10, Interband estimates the value of the Disney brand name in 2009 at $28.45 billion. Search Disney's financial statements and notes--what is Disney's estimate of the value of the Disney name?
2. What summary journal entry did Disney make to record interest incurred during fiscal 2009? (Hint: Don't forget to distinguish between interest incurred and cash paid for interest.)
3. Find Disney's note about intangible assets. What is Disney's amortization policy for intangible assets? How often does Disney review its intangible assets to determine if their carrying values are recorded accurately?
4. According to the statement of cash flows, in 2009 Disney spent $1,753 million on investments in parks, resorts, and other property. Use the notes to the financial statements to determine how much of this total related to each of Disney's operating segments.

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Source:
http://thewaltdisneycompany.com/investors/financial-information

1. As illustrated in exhibit 10-10, Interband estimates the value of the Disney brand name in 2009 at $28.45 billion. Search Disney's financial statements and notes--what is Disney's estimate of the value of the Disney name?

There is no value for Disney's name on their balance sheet or in their footnotes. They discuss their brand value but do not give it a summary amount. Analysts estimate this to value the firm but internally generated reputation is not an accounting event. The only way such a value would be recognized would ...

Solution Summary

Each question is briefly answered in a sentence and two questions have schedules cut and pasted from the 2009 Form10K.

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