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    International Marketing Environment

    In determining a nation's market potential, what kind of products are most likely to be influenced by economic circumstances and what kind of products are more affected by cultural influences?

    Strategic Sports Marketing Process

    Discuss how being the quarterback of a football team is similar to being a marketer who is responsible for implementing and controlling the strategic sports marketing process. Find examples of three non-sports organizations that advertise on ESPN's Web site (www.espn.com). How might these companies evaluate the effectiveness

    Ambush Marketing

    1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer? 2. Provide examples of how technology has increased the ticket prices of professional sporting events. Support your examples from a

    Nike Sports Advertising in the UK

    Explain how the topic is influenced by a epistemological perspective, such as research on target market and how advertising directs them in their choices to buy Nike instead of a competitor.

    Double-barrelled question

    1. Develop three double-barrelled questions related to flying and passengers' airline preferences. Explain why you should avoid these questions. Also develop corrected versions of each question. 2. How do the nature and degree of verbal description affect the response to itemized rating scales? Provide a detailed example to i

    Marketing Techniques: Commercialization

    In the 1990s, responding to concerns that cell phone coverage is spotty in various parts of the country, the Iridium telephone system by Motorola was created to solve that concern. This was a telephone that could be used in virtually any part of the world. Unlike conventional cell phones that rely on signals from cellular towers

    Asking questions in a survey

    When writing survey questions it is very important to be careful how you word your questions. For example, if someone is asked, "How long is your commute to work," you might get answers that say how long it takes someone to get to work and if they tell you that, does the clock stop when they turn the car off or when they arrive

    Business Research: Product Development

    You are in charge of product development for a company that is releasing a new cell phone. The marketing group has hired a market research firm to evaluate the effectiveness of the product before release. They would like you to make changes to the design based on the results. How can you be sure the study is an example of good r

    The reality of advertising

    Identify a message in advertising. Describe how you perceive the message of the advertisement. Try to determine the reality of the advertisement. Distinguish between your perception and the reality of the message. Thank you for the help!

    Effective Brand Names in Sports Marketing

    Search the Internet for three team nicknames (either college or professional) of which you were previously unaware. Do these team names seem to follow the suggested guidelines for effective brand names? Explain your reasoning. You are a current sales/marketing executive for TAKE TWO athletic shoe company. The company has see

    Analyzing the Marketing Environment

    Select one of the macroenvironments of marketing such as demographic, cultural, economic, political, social, and technological, and a product category. What do you think are the three major trends in the environment that have the potential to impact the marketing of the selected product category? Can the demand for this produ

    Measurement and Scaling

    Develop a Likert scale for measuring the attitude of students toward using the Internet as a source for writing academic papers.

    Innovative Promotion Elements

    Research and share an ad/clip/program that in your opinion excels in promoting a product/service. What are the promotion elements you found innovative?

    Re-Marketing a Wholesale Business

    We will be looking to re-market GGI wholesale business so we can really turn the business around and also bring new life and growth to our company. Please discuss what the goals are for this marketing project and how we are going to apply the different essential marketing concepts. We will also be addressing how this new marketi

    Public Relations - Review 3 PR articles of a competitor

    Market recognition will be a very important factor for GGI. So it will be important for us to make sure have good public relations and communications internal and external to GGI. Sending out the right message and positioning yourself in the market can go a long way and it will also help GGI increase their revenue.

    Marketing Plan For Dog Food Dispensing Product

    Caninantics is a start-up company that has created a new dog food dispensing product " Nufeed Dog Feeding " that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year. The marketi

    Psychological Traps in Advertising

    Advertisers try to induce people to buy their products. In the process, they often set up psychological traps. For example, a discount advertisement might say, "The more you buy, the more you save." Discuss a few advertisements that you think deceive the unwary public.

    Addressing needs of target segments

    Discuss two new product ideas that can result from your product, and address the needs of your target segments. Traffic Jamz is steering wheel cover you can play electronically by drumming on the wheel.

    Associated Strategies

    What is the detail associated strategies of Doritos Locos Tacos. Share your insights and discoveries made throughout the process.

    Sports Marketing in Family Structures

    Discuss the traditional family structure and the nontraditional family structure. How do today's nontraditional families influence sports participation? Is this for the better or the worse? Explain your reasoning. What are some of the guidelines for preparing oral and written research reports? Which type of report would you p

    Retail Marking Concepts

    If I'm the owner of a art store, how would I go about applying the retail marketing concepts below? 1. The crime rate in my small city has increased. I need to hire new employees and do not know all of them as well as needed. What are the methods of inventory control and merchandise security that I can utilize to address thes

    Marketing Decision Use Problems

    1. The following list represents examples of management decision problems. Restate each of these management decision problems to represent marketing research problems. a.Should a new product be introduced? b.Should an advertising campaign that has run for three years be changed? c.Should the in-store promotion for an exist

    Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company

    What do Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company have in common? They are all organizations that take social responsibility in marketing seriously. Many organizations in the United States embrace social responsibility. Though the term is sometimes loosely applied, organizations that are serious ab

    Marketing: Social Media

    What are the three main platforms of social media? For each describe both a benefit and challenge they present to today's marketing environment.

    Expanding Into Overseas Markets

    Determine how a genuine company could be expanded to two different overseas markets, one developed such as the UK and another where the digital divide exists such as China using social media. Social media can be a powerful method for promoting the travel, hospitality and businesses, because many potential customers research and

    Marketing Case Study: Glazer Electronic Razors

    Case Study: Derek is working on promoting his company's Glazer brand of electronic razors. Preliminary surveys have revealed that even though a sizable portion of the target market has developed a liking for the product due to innovative advertising, few customers would actually consider replacing their current razors with Glaze

    Service Continuums

    Perform the following tasks: Step 1: Choose a company that provides services to end users. This can be from the automotive industry (the service side), personal care, theatre, education, travel industry, and the like. Consider the various services that the business or company offers to consumers and create your own services c