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Measurement and Scaling

Develop a Likert scale for measuring the attitude of students toward using the Internet as a source for writing academic papers.

Innovative Promotion Elements

Research and share an ad/clip/program that in your opinion excels in promoting a product/service. What are the promotion elements you found innovative?

Re-Marketing a Wholesale Business

We will be looking to re-market GGI wholesale business so we can really turn the business around and also bring new life and growth to our company. Please discuss what the goals are for this marketing project and how we are going to apply the different essential marketing concepts. We will also be addressing how this new marketi

Public Relations - Review 3 PR articles of a competitor

Market recognition will be a very important factor for GGI. So it will be important for us to make sure have good public relations and communications internal and external to GGI. Sending out the right message and positioning yourself in the market can go a long way and it will also help GGI increase their revenue.

Marketing Plan For Dog Food Dispensing Product

Caninantics is a start-up company that has created a new dog food dispensing product " Nufeed Dog Feeding " that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year. The marketi

Psychological Traps in Advertising

Advertisers try to induce people to buy their products. In the process, they often set up psychological traps. For example, a discount advertisement might say, "The more you buy, the more you save." Discuss a few advertisements that you think deceive the unwary public.

Addressing needs of target segments

Discuss two new product ideas that can result from your product, and address the needs of your target segments. Traffic Jamz is steering wheel cover you can play electronically by drumming on the wheel.

Associated Strategies

What is the detail associated strategies of Doritos Locos Tacos. Share your insights and discoveries made throughout the process.

Sports Marketing in Family Structures

Discuss the traditional family structure and the nontraditional family structure. How do today's nontraditional families influence sports participation? Is this for the better or the worse? Explain your reasoning. What are some of the guidelines for preparing oral and written research reports? Which type of report would you p

Retail Marking Concepts

If I'm the owner of a art store, how would I go about applying the retail marketing concepts below? 1. The crime rate in my small city has increased. I need to hire new employees and do not know all of them as well as needed. What are the methods of inventory control and merchandise security that I can utilize to address thes

Marketing Decision Use Problems

1. The following list represents examples of management decision problems. Restate each of these management decision problems to represent marketing research problems. a.Should a new product be introduced? b.Should an advertising campaign that has run for three years be changed? c.Should the in-store promotion for an exist

Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company

What do Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company have in common? They are all organizations that take social responsibility in marketing seriously. Many organizations in the United States embrace social responsibility. Though the term is sometimes loosely applied, organizations that are serious ab

Marketing: Social Media

What are the three main platforms of social media? For each describe both a benefit and challenge they present to today's marketing environment.

Expanding Into Overseas Markets

Determine how a genuine company could be expanded to two different overseas markets, one developed such as the UK and another where the digital divide exists such as China using social media. Social media can be a powerful method for promoting the travel, hospitality and businesses, because many potential customers research and

Marketing Case Study: Glazer Electronic Razors

Case Study: Derek is working on promoting his company's Glazer brand of electronic razors. Preliminary surveys have revealed that even though a sizable portion of the target market has developed a liking for the product due to innovative advertising, few customers would actually consider replacing their current razors with Glaze

Service Continuums

Perform the following tasks: Step 1: Choose a company that provides services to end users. This can be from the automotive industry (the service side), personal care, theatre, education, travel industry, and the like. Consider the various services that the business or company offers to consumers and create your own services c

Marketing Triangle and its use

As you have now seen, marketing consists of many different disciplines and functions. However, as a teacher, I like to break the essentials into what I call the "Marketing Triangle." The Marketing Triangle consists of advertising (the stuff that you have to pay for-- TV commercials, print ads, billboards, etc.); publicity (free

Case Study - Hottest Marketing Strategies

In the highly competitive grocery retailing industry, what's one of the hottest marketing strategies for ensuring success? San Antonio-based H.E.B. grocery retailer has found an answer. National grocery chains such as Kroger have found the marketplace increasingly competitive. Local and regional grocery store retailers have

Product Packaging and Labeling

Traffic Jamz is a new steering wheel cover that allows you to you can "play" with music on the radio. Explain what type of packaging and labeling you will use to support your brand image.

Consumer Concerns About the U.S. Toy Industry

Marketing channels hold risks and opportunities for the toy industry. How have United States toy makers used marketing channel backlash to augment sagging sales? Toy distributors have suffered in recent years as pricing and marketing-channel costs have risen. This is especially true in the United States toy industry. Over 80

The Use of Social Media for Developing a New Product

Select a new product or service that you feel would benefit from a social media marketing campaign. In addition, complete a market analysis and identify a social media tool that the customer base will respond to and use. Address the following questions: - What is your selected new product or service? - How would this produ

Marketing Messages: Zeitgeist

Current events frequently make their way into marketing. This concept, called "zeitgeist" - literally, "spirit of the times" - allows marketers to link their products or services to top-of-mind concerns. (For example, during election years, advertising might utilize a campaign theme. During recessionary periods, ads often focus

Customer Influence

Do you believe that the most influential person in your business is the customer? How could customers hurt or help your business? Will your employees agree that customers are the most important part of the business?

Pepsi Pulse, SEO&SEM online marketing

On April 30, 2012, Pepsi launched Pulse, a social media driven interactive dashboard for everything on pop culture, a week before the 'Live for Now' global marketing campaign that premiered on May 7. As reported by People's Insights (2012) Pulse serves as a "dashboard of pop culture", pulling pictures, tweets, and news from p

Classification of Advertising: Types of Advertising for Different Campaigns

Advertising is used by a wide variety of industries and advertising campaigns tend to achieve different kind of objectives. Advertisers have the option to choose different types of ads for their campaign according to their suitability and effectiveness in different marketing situations. Please discuss what types of advertising c

Strategic marketing - WalMart

Need some assistance to put these questions together. Any help is truly appreciated. Thanks in advance. Firm - WalMart This week you will continue working on your marketing plan. Marketing Plan Pro software will be used to complete this assignment. You should save your project and submit it to the assignments area of the B

Offensive marketing advertisement and example.

Marketing campaigns sometimes miss the mark. Nivea launched a campaign featuring an African American male that went viral and the company was forced to issue an apology. Fleet Laboratories was forced to do the same when an ad campaign targeting different female segments offended women across the board. Has a marketing campaign e