Explore BrainMass


Tricomponent attitude model

Hello, I am having difficulty explaining a person's attitude toward Disney World using the Tricomponent attitude model. Thank you!

Impact of Changing Roles and Lifestyles of Women

Please help answer the following marketing-related question. Include a least one reference in the solution. There have been quite a few social changes in the U.S. in the last decade, including the changing roles and lifestyles of women and changing of family structure. What impacts have these changes, and others, had on mark

Marketing Report on DVD Rental Services

Please provide assistance with the following: Help with ideas for a report on DVD rental services that are on the market today but are declining in appeal to consumers - this product should be marked for "obsolescence". Discuss this product or service in terms of its current target market demographics using US census da

Determining Television Audience Sizes

Have you ever been disappointed because a television network cancelled one of your favourite television shows because of "low ratings"? The network didn't ask your opinion, did it? It probably didn't ask any of your friends, either. That's because estimates of television audience sizes are based on research done by the Nielsen C

A Detailed Promotional Method or Concept

Choose one organization & it's product, and provide detail about the promotional method/concept. 1. Analyze a promotional concept your organization has used in the past or, alternatively, think of a concept you believe your organization should implement. --> Choose one organisation (a big company) and product of it. eg: Aud

Marketing Environment Variables for Early Trend Identification

I work for an automobile dealership that sells a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers' buying habits, my boss wants me to create a marketing information system for the dealership. The system should

Marketing Plan preparation for Wal-Mart

Selected Firm - Wal-Mart The first component is a fairly detailed, one-page rationale on why you want this firm to be the focus. This is important so as to understand what personal interest and/or connection you have with the firm or the industry. The second component is a one-page description of the firm. This will likel

Public Relations and News Releases

Please help answer each question in 125 words per question. Q 1. What are common purposes of news releases? Should a news-release writer try to infuse his or her editorial opinion into the news release? Why or why not? Q 2. Discuss how public relations, as well as publicity, can have a greater effect on the consumer than

Crocs Company in Brazil: Consumer Behavior Analysis

Conduct a situation analysis for Crocs. I. Product Statement Describe the company/organization Provide a brief background of the organization Describe charge you have for this marketing plan Provide a brief overview of what issue you are studying, and how a marketing perspective can help address the issue. II.

Case Study "Scion's Quest to Crack Gen Y"

Please see the attachment. 1. Summarize the key facts of the case. 2. Discuss how income, social class, and age interact in Toyota's marketing strategy. How do income and social class affect age as a means of segmentation for the Scion? 3. Select another vehicle that you believe is marketed based on the age of potentia

Primary vs Secondary Market Research

Hello I need help developing response to the following: What is the difference between primary and secondary market research? What are the advantages and disadvantages of each type of research both in domestic and foreign markets? How does research about quality, price, and satisfaction help to create superior value in the ma

Effective Partnerships, Market Research, and Competitive Advantage

1. What strategies do most business organizations use to encourage effective partnerships or alliances with customers? How effectively do organizations build partnerships or alliances with its internal markets; for example, employees, vendors, suppliers, or contractors? What factors relate to its effectiveness? 2. What is the

Jimmy Buffett Case Study and questions in regards to Buffett and his marketing

1. Summarize the key facts of the case. 2. Visit Buffett's website, Describe the site and the products offered on it. How does it extend the concert experience? 3.Discuss the dynamics of Buffett's fan base. Are they a reference group, a brand community, or a consumer tribe? 4.What consumer needs

Consumerism and Viral Marketing

Discussion Question #1 Think of a product you recently shopped for online. Describe your search process. How did you become aware that you wanted or needed the product? Did you wind up buying online? Why or why not? Discussion Question #2 How can a company use viral marketing to its advantage? What are the potential hazards

Caninantics Case Study

CANINANTICS is a start-up company that has created a new dog food dispensing product "Sallone's Universal Dog Food Dispenser" that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the yea

Marketing-Focused Article

The stories on the site encompass the following marketing topics: - Controversy in Ads - Lifestyle Campaigns - Target Marketing - The Global View - Emotional Advertising - Marketing the Economy Can you read a few stories at and devise your own? I would like to se

Marketing Plan for Tutoring Service

Name a product or service in which you have great amount of familiarity/knowledge and for which you will answer all of the marketing strategy questions. Develop an objective for marketing this product/service. Develop an Action Plan for the objective you have written.

Starbucks Case Study

1. Starbucks has worked hard to act ethically and responsibly. Has it done a good job a communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not? 2. Where does a company like Starbucks draw the line on supporting socially responsible programs? For example, how much of

The significance of product knowledge

Sales people need to be thoroughly knowledgeable about the product or service they sell. All sales training programs emphasize the importance of product knowledge; however, in this article certain additional aspects of product knowledge have been identified that go beyond the conventional approach of knowing the product features

Gillette Case Study

1.Gillette has successfully convinced the world that "more is better" in terms of number of blades and other razor features. Why has that worked in the past? What's next? 2.Some of Gillette's spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equ

Strategic Pricing Decisions Made by Companies for Products Commonly Found in Supermarkets and how consumer behavior might impact those pricing, marketing, and packaging decisions.

During recessionary times, commodity prices may not fall - in fact, many consumer commodity prices frequently continue to rise. For example, in 2008, the average price for a gallon of gasoline was $1.85. In 2012, the price for a gallon of gasoline rose to nearly $4.00/gallon. Not unexpectedly, food prices have risen as well, wit

Advantages and Benefits of Using Online Marketing Approach

I need a 10-12 slide PowerPoint explaining the advantages a customer would expect when using an online marketing approach. Point out the negatives. Explain how the agent should go about promoting the website. List some of the website features.

Management in Action - Marketing Analysts

You supervise a team of marketing analysts who work on different snack products in a large food products company. The marketing analysts have recently received undergraduate degrees in business or liberal arts and have been on the job between one and there years. Their responsibilities include analyzing the market for their resp

Internet and Global Marketing of Products

The selection of distribution channels is always an important decision in global marketing management. In the United States, e-commerce is now the preferred method of obtaining products for many consumers. In emerging markets, the Internet plays a lesser role but still represents tremendous potential. Respond to all of the fo

New Products and Stable Channel Relationships

Procter & Gamble and Walmart are key partners in a shared channel. P&G is one of Walmart's biggest suppliers, and Walmart provides extremely detailed scanner data about customer purchases of P&G products. Walmart has begun selling its own brand of Sam's Choice laundry detergent in bright orange bottles alongside P&G's Tide, but

Restructuring Channels of Distribution

Your family runs a specialty ice cream parlor, Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk-show host, she proclaimed on her national TV show that it was the best ice cream sh

Web 2.0 Marketing: Purina Friskies Milkoholics Case

1. Read the Purina Friskies Milkoholics case study adapted from the Direct Marketing Association International Echo Awards 2006. Although Purina Friskies Milkoholics made use of e-mail and the Web, Friskies wants to create more engagement with customers through use of Web 2.0 tactics that incorporate user-generated and social ne