Discuss two new product ideas that can result from your product, and address the needs of your target segments.
Traffic Jamz is steering wheel cover you can play electronically by drumming on the wheel.© BrainMass Inc. brainmass.com October 25, 2018, 8:14 am ad1c9bdddf
If I understand this product correctly, I believe the Traffic Jamz steering wheel cover can control the radio by drumming on the wheel. If this is correct, then I do have two ideas for future products that can result from this one.
One such idea is to include the ability to wirelessly control an iPod while in the car. Currently, with most vehicles made in ...
A discussion regarding product ideas and needs of target segments for a specific product example called Traffic Jamz. 263 words.
MBA - Marketing: Are the results of segmentation and target marketing harmful or beneficial to society as a whole?
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Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that waste valuable resources.
Are the results of segmentation and target marketing harmful or beneficial to society as a whole?
Should firms be concerned with these criticisms? Give some examples to back up your argument either way.
NOTE: Examples and References are a MUST for the above discussion.View Full Posting Details