Purchase Solution

Addressing needs of target segments

Not what you're looking for?

Ask Custom Question

Discuss two new product ideas that can result from your product, and address the needs of your target segments.

Traffic Jamz is steering wheel cover you can play electronically by drumming on the wheel.

Purchase this Solution
Solution Summary

A discussion regarding product ideas and needs of target segments for a specific product example called Traffic Jamz. 263 words.

Solution Preview

If I understand this product correctly, I believe the Traffic Jamz steering wheel cover can control the radio by drumming on the wheel. If this is correct, then I do have two ideas for future products that can result from this one.

One such idea is to include the ability to wirelessly control an iPod while in the car. Currently, with most vehicles made in ...

Purchase this Solution
Free BrainMass Quizzes
Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • Segments and Niches

    Substantial: the segments should be sufficiently large to justify the resources required to target them. ? Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. ?

  • Factors Marketers Consider in Market Research+ Strategies

    By dividing the market into smaller groups with distinct needs, characteristics or behaviors marketers are able to target customers and create value.

  • product market, target market & segmenting market

    c.using a single target market approach. d.using a combined target market approach. e.ignoring the criteria that good market segments should be operational. d.using a combined target market approach.

  • Segmenting the Market, Target Margeting

    The decisions involved in targeting strategy include: which segments to target how many products to offer which products to offer in which segments There are three steps to targeting: market segmentation target choice product positioning

  • Market Segments within Specific Industry

    Demographics are also considered, with most of P & G's products addressing the needs of 25 to 53 year old women, primarily mothers (gender, age, occupation).

  • Factors in Consumer Purchasing Decisions

    How do firms decide which market segments to target?

  • segmentation processes of the Target Corporation

    In a global market, a company has to select a target segment and focus on the needs of the customers of that segment carefully to retain them and to gain competitive advantage.

  • Market Segmentation Process

    These segments are useful if the segments are stable, the consumers in it have unique needs, these segments are of adequate size, can be communicated with, and are easily identifiable.

  • marketing strategy questions

    The answer to this question will help in customizing the marketing strategies as per different target segments and make the strategies more effective for various target segments. 2) What should be the most preferred channel for advertising?

View More Related Solutions