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Marketing: Social Media

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What are the three main platforms of social media? For each describe both a benefit and challenge they present to today's marketing environment.

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Solution Summary

Benefits and challenges of using Facebook, Twitter and LinkedIn regarding marketing. Over 300 words, 2 references.

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The three main platforms of social media are Facebook, Twitter and LinkedIn.

Facebook:
• It is a social media site for a company to introduce their product to a large number of people at one time and to offer discounts if the consumer "likes" them.
• Benefits:
o It is the largest platform available for businesses and reaches more potential consumers at one time.
o The "like" discounts may generate more business.
• Challenges:
o It can be time intensive to continue the two-way communication that Facebook requires.
o There isn't a lot of control over consumer responses so it's ...

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