What are the three main platforms of social media? For each describe both a benefit and challenge they present to today's marketing environment.
The three main platforms of social media are Facebook, Twitter and LinkedIn.
• It is a social media site for a company to introduce their product to a large number of people at one time and to offer discounts if the consumer "likes" them.
o It is the largest platform available for businesses and reaches more potential consumers at one time.
o The "like" discounts may generate more business.
o It can be time intensive to continue the two-way communication that Facebook requires.
o There isn't a lot of control over consumer responses so it's ...
Benefits and challenges of using Facebook, Twitter and LinkedIn regarding marketing. Over 300 words, 2 references.