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Marketing: Social Media

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What are the three main platforms of social media? For each describe both a benefit and challenge they present to today's marketing environment.

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The three main platforms of social media are Facebook, Twitter and LinkedIn.

Facebook:
• It is a social media site for a company to introduce their product to a large number of people at one time and to offer discounts if the consumer "likes" them.
• Benefits:
o It is the largest platform available for businesses and reaches more potential consumers at one time.
o The "like" discounts may generate more business.
• Challenges:
o It can be time intensive to continue the two-way communication that Facebook requires.
o There isn't a lot of control over consumer responses so it's ...

Solution Summary

Benefits and challenges of using Facebook, Twitter and LinkedIn regarding marketing. Over 300 words, 2 references.

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See Also This Related BrainMass Solution

The Role of Promotion in Marketing: Compare strategies for Rolex and Timex

See attached file.

Questions/Tasks

Assume that you are the newly hired promotion manager for Rolex and Timex.

Compare the promotion strategies for the two products and brands. How does each company tailor its promotion to reach its own target market?

(1) Where do these brands advertise? On the Internet? On television? If so, what programs? What magazines?

(2) Review the 4 parts of the promotion mix: advertising, direct sales, sales promotion and publicity. Which components would be most appropriate for each product and why? For example, some brands would not use sales promotion.

(3) How could each company use social media marketing? Or would you advise the company not to get involved in social media?

As always, you will be graded based on
(a) logic and reasoning,
(b) reference to the background material (but avoid quotes and definitions), and
(c) your ability to be analytical and critical rather than merely summarizing what you read.

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