Service Continuums
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Perform the following tasks:
Step 1: Choose a company that provides services to end users.
This can be from the automotive industry (the service side), personal care, theatre, education, travel industry, and the like. Consider the various services that the business or company offers to consumers and create your own services continuum.
Step 2: Choose a company that provides services to other businesses.
Examples include consulting firms, banks (from the B2B perspective), printing or document services, law firms (again form the B2B perspective).
Consider the various services that the business or company offers to businesses and create your own services continuum.
Step 3: Compare and contrast your two continuums.
Identify areas that they have in common and areas that they are different. Include an explanation of what services continuum means in your own words.
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Solution Summary
This solution discusses service continuums using a national company as an example. All parts of the student's question are thoroughly addressed.
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1.
For Step 1, you need to choose a company that provides services to users. An example would be Southwest Airlines (travel industry), or Sylvan Learning Center (education/tutoring services).
To create your own services continuum, we'd need to look at the primary functions for each industry. For the tutoring/education industry, for example, we'd define the services continuum as encompassing the following activities:
a. Providing tutoring services to all levels of education
b. Providing test preparation assistance
c. Training to reduce test and learning related anxieties
d. Study skills to enhance all grade levels of learning at locations throughout the United States
e. Summer camps offered to children from grade school through high school age.
If you choose the airline industry or another industry, you'd do the same - determine "what" ...
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