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Healthcare Organizations Pre-Service, Point-of-Service, and After-Service Value Chains

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Healthcare organizations have pre-service, point-of-service, and after-service value chains. Let us say that a provider failed to deliver a quality service at the pre-service level, and thus, lessened the value that the patient received. Will that organization be able to make up the lost value at the pre-service level? Can you share an example of a situation where a lost value at the pre-service level can be recovered at the point-of-service or after-service level? Or, do you think that the lost value is never recoverable? Why is it important to try to bring the service value or the quality of service up?

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Solution Summary

This solution discuses healthcare organizations pre-service, point-of-service, and after-service value chains and the interrelated dynamics of the service value.

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First and foremost, the pre-service level of the value chain in healthcare isn't predicated upon providing service to patients but entails marketing, branding, promotion, logistics and other services that attempt to promote the healthcare organizations' image and brand to the consumer. Therefore, the service provided at this level is in the form of attempting to entice the consumer to choose the ...

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  • MS, Prairie View A&M University
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