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AIDA Model

Consider a major purchase you have made recently. Using the AIDA model, think back on the process that led to your purchase and reconstruct the types of promotion that you experienced during each stage of the AIDA model. Which of the promotional forms was most effective in your situation, and why?

Creating the Brand Phenomenon

I need some help getting started on the following questions: From doing some Internet research; answer the following questions related to Starbucks. a) What has Starbucks done to create the brand phenomenon? b) From a marketing perspective, what is Starbucks doing to survive in difficult economic times? c) How will thi

Pricing as an Art and a Science

Discuss the concept that pricing is "both an a) art and b) a science." 2. Find examples of industries or products that fit the following objectives for pricing: a) survival; b) current profit maximization; c) market share leadership; and d) product quality leadership.

International Marketing and the internet

To what extent does the internet aid the international marketing efforts? Does its success depend on the product or service offered? Is it also impacted by the technological progress and educational levels of potential consumers in the target market? Are there any concrete real world examples?

Marketing Strategy Choices

Using Maslow's Hierarchy of Needs as a framework, prepare a marketing strategy for one of the following four choices by identifying an appropriate need level for the target audience and developing a suitable appeal: -Girl Scouts -GNC's (General Nutrition Center) new anti-oxidant line -A candidate for president -An upscale

Marketing Study Questions for Review

1. Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. 2. New products fail at a very h

P & G Pet Food Launch in Mexico

I need some help with the following scenario: As the Marketing Manager for Proctor and Gamble's Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider?

Internet Purchasing Product Online

Think about times when you purchased a product online. What cultural or personal factors influenced your decision? What do you know about your purchase now that you didn't know before making it? If you have not made any online purchases, why not? Why have Internet sales jumped in recent years? How is promotion used on the Intern

Marketing and Customer Satisfaction

1. Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research. 2. Describe how your company will examine customer satisfaction, and what will you do to create customer lo

Marketing & Communication/ Implementing Strategies

a) What other considerations are important when working to communicate with customers and prospective customers regarding product development? What are other great sources for market research during the product development process? b) As a marketer you are promoting a high level of service and consistent expectations. Any s

Services Marketing

Need help with question: How does the marketing of services differ from that of marketing products?

Grassroots Marketing

Explore grassroots marketing efforts for Proctor & Gamble. Explain whether or not product managers are using Twitter, blogs, chat rooms, etc. to promote their product and whether or not you believe it is successful.

Marketing Flyer

I have done a flyer before, but not in Microsoft publisher. I think I can figure out the words, but I am confused on how to measure the effectiveness of the mailer. Can you give me some pointers! Assignment: As a part of the campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to

Marketing tends to be very fluid

A) Marketing tends to be very fluid. What are your thoughts on making changes to the plan or its various elements mid-year? What impact would changes make on other departments or aspects of the business? B) Any thoughts on how to fully research the social and cultural influences for a specific target audience? How would you

Marketing - Pull and Push Approaches to Promotion

A small company has developed an innovative new spray on glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs. What are two examples of low-cost push approaches and two examples of low-cost pull approaches that will effectively promote this product?

CRM and Marketing

CRM is referred to as an "enabler of great marketing." In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?

Global vs. International Marketing

I need help with this question: We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and adapt to this environment. Companies still need to apply marketing planning discipline to be su

Traditional Marketing vs. Online Marketing

I need some help with getting started on the following questions: What are the differences between the traditional marketing and marketing in the online environment? What are external marketing environment factors? What is the e-marketing program strategy process? How are the target market customer characte

Commercial Airlines Elements of Buying and Service Delivery Proces

I need help in getting started with the following assignment: Commercial airlines are part of the service industry. For them, it is critical to make the best of every interaction with the customer. 1. Analyze the key elements of buying commercial airline services. 2. Create a diagram detailing the service delivery process i

Challenges of Marketing Both Wholesale and Retail Goods

Please help with the following problem. Provide a brief solution to the problem. Determine the challenges of marketing both wholesale and retail goods by comparing and contrasting the differences between these types of goods and the challenges of each type of marketing.

Global marketing

1. What is the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations? Is one preferable for companies to use? Why or why not? 2. You are an American traveling in the Middle East. As you are leaving Country X the passport control officer at the airport tells you there will be a passp

Distribution of Services and Goods

Assume that you are the marketing manager of a hospital. Write a report indicating the distribution functions that concern you. Discuss the similarities and dissimilarities of distribution for services and for goods.

Fun Marketing

-Create a new consumer product. -Define your target market. -Select a song and an endorser for your campaign, and explain the rationale behind your choices. -Discuss your competition and how you are both poised to compete and differentiate (3 paragraphs total for the post).

Strategic Marketing and Management Orientations

There are five major management orientations utilized in Strategic Marketing. Production orientation, Product orientation, Sales orientation, Market orientation and Societal orientation. Please compose a 3-4 page synopsis of the five major management orientations, and elaborate on some of the potential conflicts between societal

changes in marketing

What changes we can expect in marketing over the next decade? Will we see changes to products, prices, place and promotion? Will we see changes in regulation and foreign competition? Explain your position.

Marketing: domestic focus

What make a firm choose to retreat to a domestic focus? Make a comment on this statement "It is our policy not to adapt products for export." Make a comment on the different importer reactions to a price offer and how you, as an exporter, could respond to them. Make a comment on this statement: "Lack of foreign-languag

Building Marketing Products Plan

Marketing Products Continuing to build your marketing plan, my assignment focuses on my product and service. Product must also have a service component. Write a paper in which you: 1. Discuss the type of product the company will offer and identify its primary characteristics. 2. Discuss the service component of the pr