Consider a major purchase you have made recently. Using the AIDA model, think back on the process that led to your purchase and reconstruct the types of promotion that you experienced during each stage of the AIDA model. Which of the promotional forms was most effective in your situation, and why?
Business A) Many companies have global offices which allow for local presence and localization of products and services. What types of marketing or business challenges do you see in your company with international offices or an international headquarters? What do you feel could be done differently? B) What do you like best about a Title Analyst postion? C) Many companies use marketing channels and intermediaries. What are the pros and cons of these types of arrangements? What do you feel is the most important function they carry out?
A) Many companies have global offices which allow for local presence and localization of products and services. What types of marketing or business challenges do you see in your company with international offices or an international headquarters? What do you feel could be done differently? B) What do you like best about a
I need some help getting started on the following questions: From doing some Internet research; answer the following questions related to Starbucks. a) What has Starbucks done to create the brand phenomenon? b) From a marketing perspective, what is Starbucks doing to survive in difficult economic times? c) How will thi
Discuss the concept that pricing is "both an a) art and b) a science." 2. Find examples of industries or products that fit the following objectives for pricing: a) survival; b) current profit maximization; c) market share leadership; and d) product quality leadership.
To what extent does the internet aid the international marketing efforts? Does its success depend on the product or service offered? Is it also impacted by the technological progress and educational levels of potential consumers in the target market? Are there any concrete real world examples?
Using Maslow's Hierarchy of Needs as a framework, prepare a marketing strategy for one of the following four choices by identifying an appropriate need level for the target audience and developing a suitable appeal: -Girl Scouts -GNC's (General Nutrition Center) new anti-oxidant line -A candidate for president -An upscale
1. Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. 2. New products fail at a very h
I need some help with the following scenario: As the Marketing Manager for Proctor and Gamble's Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider?
Think about times when you purchased a product online. What cultural or personal factors influenced your decision? What do you know about your purchase now that you didn't know before making it? If you have not made any online purchases, why not? Why have Internet sales jumped in recent years? How is promotion used on the Intern
1. Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research. 2. Describe how your company will examine customer satisfaction, and what will you do to create customer lo
a) What other considerations are important when working to communicate with customers and prospective customers regarding product development? What are other great sources for market research during the product development process? b) As a marketer you are promoting a high level of service and consistent expectations. Any s
Need help with question: How does the marketing of services differ from that of marketing products?
Explore grassroots marketing efforts for Proctor & Gamble. Explain whether or not product managers are using Twitter, blogs, chat rooms, etc. to promote their product and whether or not you believe it is successful.
I have done a flyer before, but not in Microsoft publisher. I think I can figure out the words, but I am confused on how to measure the effectiveness of the mailer. Can you give me some pointers! Assignment: As a part of the campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to
A) Marketing tends to be very fluid. What are your thoughts on making changes to the plan or its various elements mid-year? What impact would changes make on other departments or aspects of the business? B) Any thoughts on how to fully research the social and cultural influences for a specific target audience? How would you
A small company has developed an innovative new spray on glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs. What are two examples of low-cost push approaches and two examples of low-cost pull approaches that will effectively promote this product?
CRM is referred to as an "enabler of great marketing." In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?
I need help with this question: We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and adapt to this environment. Companies still need to apply marketing planning discipline to be su
I need some help with getting started on the following questions: What are the differences between the traditional marketing and marketing in the online environment? What are external marketing environment factors? What is the e-marketing program strategy process? How are the target market customer characte
I need help in getting started with the following assignment: Commercial airlines are part of the service industry. For them, it is critical to make the best of every interaction with the customer. 1. Analyze the key elements of buying commercial airline services. 2. Create a diagram detailing the service delivery process i
Please help with the following problem. Provide a brief solution to the problem. Determine the challenges of marketing both wholesale and retail goods by comparing and contrasting the differences between these types of goods and the challenges of each type of marketing.
1. What is the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations? Is one preferable for companies to use? Why or why not? 2. You are an American traveling in the Middle East. As you are leaving Country X the passport control officer at the airport tells you there will be a passp
Assume that you are the marketing manager of a hospital. Write a report indicating the distribution functions that concern you. Discuss the similarities and dissimilarities of distribution for services and for goods.
-Create a new consumer product. -Define your target market. -Select a song and an endorser for your campaign, and explain the rationale behind your choices. -Discuss your competition and how you are both poised to compete and differentiate (3 paragraphs total for the post).
There are five major management orientations utilized in Strategic Marketing. Production orientation, Product orientation, Sales orientation, Market orientation and Societal orientation. Please compose a 3-4 page synopsis of the five major management orientations, and elaborate on some of the potential conflicts between societal
What changes we can expect in marketing over the next decade? Will we see changes to products, prices, place and promotion? Will we see changes in regulation and foreign competition? Explain your position.
What make a firm choose to retreat to a domestic focus? Make a comment on this statement "It is our policy not to adapt products for export." Make a comment on the different importer reactions to a price offer and how you, as an exporter, could respond to them. Make a comment on this statement: "Lack of foreign-languag
Compare and contrast a tariff and a quota.
Marketing Products Continuing to build your marketing plan, my assignment focuses on my product and service. Product must also have a service component. Write a paper in which you: 1. Discuss the type of product the company will offer and identify its primary characteristics. 2. Discuss the service component of the pr
What are the Pro's & Con's about Network Marketing? http://www.youtube.com/watch?v=17ooaKzdqMQ