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Consumer Relationships

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Describe two companies that you have a 'relationship with' (this could be via their loyalty program like Hallmark Cards or Delta Airlines) and discuss why you continue to be loyal to these companies.

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The first company that I am loyal with and continue to do so, is with a company that many people have not heard of. It is called MyPoints.com. This company sends you advertisements for other companies that are having sales. When you click on these ads, even if you don't purchase anything, you automatically get 5 points. If you do purchase something at the site, you get points for every dollar you spend. After a ...

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