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Explaining how a B2C website is used to manage customer marketing and relationships through the internet

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I need your help explaining how a B2C website is used to manage customer marketing and relationships through the internet and can you give specifics.

Can your answers be in paragraphs and can you give me at least two references.

Thank you, your HELP is GREATLY appreciated.

This is my answer to the question posted. Yes, I do need some definition and applications of B2C websites.

Thank you

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"Business conducted between companies and individual consumers, rather than between two companies. Dynamic websites are used for..."

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Customer marketing through relationships is easily managed throughBusiness to Consumer - B to C. Sites provide easier communication of consumer needs and faster response time. For, example, the different features of a brand new model of a car can be shown and explained to a customer, that apart after the customer has purchased the car he can SMS any complaint to the website and the response time can be reduced drastically, improving customer satisfaction and improving customer relationship.
Business conducted between companies and individual consumers, rather than between two companies. Dynamic websites are used for B2C. Dynamic websites are the most popular kind of websites for the companies, where in they have all the flexibility to change the content of the website. This kind of website is very useful for the companies trading in commodity items or the items in which content, prices, specification changes frequently, even the website with regular product addition / updating requires a dynamic website.

Using dynamic website you can manage you inventory, order tracking, costumer database and client information services online. This can be accessible from any part of world.

For example: in Dynamic website, if you want to add one product in your website , normal ...

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