How does consumer behavior influence purchase categories?
Not what you're looking for?
Please discuss "the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories." What factors and/or relationships can motivate buying decisions, and why?
Purchase this Solution
Solution Summary
In looking at how interpersonal determinants of consumer behavior influence the purchasing in various categories, first consider how any interpersonal relationships are built. People associate and build relationships with other people because they feel good with that person or in that group. Almost the same thing is true for purchases and purchase categories as a whole. All purchases, as logical as they may appear, have some type of underlying emotional element.
Solution Preview
Hello! In discussion of these factors, first consider how any interpersonal relationships are built. People associate and build relationships with other people because they feel good with that person or in that group. Or they have had those friends all their life, so they stick with them. Or being with that person helps them look good in front of others. Almost the same thing is true for ...
Purchase this Solution
Free BrainMass Quizzes
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Basics of corporate finance
These questions will test you on your knowledge of finance.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)