Share
Explore BrainMass

Explore BrainMass

How does consumer behavior influence purchase categories?

Please discuss "the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories." What factors and/or relationships can motivate buying decisions, and why?

Solution Summary

In looking at how interpersonal determinants of consumer behavior influence the purchasing in various categories, first consider how any interpersonal relationships are built. People associate and build relationships with other people because they feel good with that person or in that group. Almost the same thing is true for purchases and purchase categories as a whole. All purchases, as logical as they may appear, have some type of underlying emotional element.

$2.19