Do you think it's easier to market to a consumer or to an organization? Consider market segmentation, behavior influencers, product development, and channels. What evidence do you have for your position?© BrainMass Inc. brainmass.com February 24, 2021, 2:31 pm ad1c9bdddf
It is easier to market to a consumer.
Segmentation: An individual can easily be placed into a market segment by way of behavioral, demographic or psycho graphic categories. In contrast a company is composed of several different individuals.
Behavioral influences:- In case of an individual his behavioral ...
The solution determines whether it's easier to market to a consumer or to an organization.