Marketing to a Consumer or to an Organization
Not what you're looking for? Search our solutions OR ask your own Custom question.
Do you think it's easier to market to a consumer or to an organization? Consider market segmentation, behavior influencers, product development, and channels. What evidence do you have for your position?
© BrainMass Inc. brainmass.com November 24, 2022, 11:52 am ad1c9bdddfhttps://brainmass.com/business/marketing/marketing-consumer-organization-26138
Solution Preview
It is easier to market to a consumer.
Segmentation: An individual can easily be placed into a market segment by way of behavioral, demographic or psycho graphic categories. In contrast a company is composed of several different individuals.
Behavioral influences:- In case of an individual his behavioral ...
Solution Summary
The solution determines whether it's easier to market to a consumer or to an organization.
$2.49