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Marketing to a Consumer or to an Organization

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Do you think it's easier to market to a consumer or to an organization? Consider market segmentation, behavior influencers, product development, and channels. What evidence do you have for your position?

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Solution Summary

The solution determines whether it's easier to market to a consumer or to an organization.

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It is easier to market to a consumer.
Segmentation: An individual can easily be placed into a market segment by way of behavioral, demographic or psycho graphic categories. In contrast a company is composed of several different individuals.
Behavioral influences:- In case of an individual his behavioral ...

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