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    Interpersonal Determinants of Consumer Behavior

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    Please discuss "the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories."

    Please make sure your responses are robust, meaningful and stimulates further inquiry.

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    Cultural influences are the vales that we have acquired as a result of the beliefs, preferences, and tastes that have been handed down from various generations. Among the core values in the US culture are the importance of home and family; work ethics and strong desire to be wealthy; independence, individualism, education, freedom, and others. More and more consumers are adopting new values with the rapid change in communication technology. Cultural influences affect buying decisions as with its differences, a strategy may be successful in one country but not in another.
    Man is a social being and has the need to belong. Everybody belong to many social groups such as family which is the ...

    Solution Summary

    This solution discusses interpersonal determinants of consumer behavior: cultural, social, and family influences.