Wal-Mart Critique
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Select a company that you think has a good strategy for developing relationships with their customers. I have selected Wal-Mart. Describe and critique the company's strategy for developing relationships with customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for:
- Handling customer complaints
- Providing information about new or existing products
- Placing orders
- Receiving any other feedback from customers
- Tracking an order
The analysis should then discuss what is good about the policies and what needs to be improved. The final section should include recommendations for improvements. Using the appropriate strategies discuss how the company can build customer relationships and / or capture value from customers. Suggest strategies that are not already in use.
**2-3pages
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Select a company that you think has a good strategy for developing relationships with their customers. I have selected Wal-Mart. Describe and critique the company's strategy for developing relationships with customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for:
- Handling customer complaints
- Providing information about new or existing products
- Placing orders
- Receiving any other feedback from customers
- Tracking an order
The analysis should then discuss what is good about the policies and what needs to be improved. The final section should include recommendations for improvements. Using the appropriate strategies discuss how the company can build customer relationships and / or capture value from customers. Suggest strategies that are not already in use.
**2-3pages
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The analysis should then discuss what is good about the policies and what needs to be improved. The final section should include recommendations for improvements. Using the appropriate strategies discuss how the company can build customer relationships and / or capture value from customers. Suggest strategies that are not already in use.
To start off, I must state that Walmart is the world's largest retailer. The facts are clear and impressive, "Wal-Mart is not just the world's largest retailer. It's the world's largest company--bigger than ExxonMobil, General Motors, and General Electric. The scale can be hard to absorb. Wal-Mart sold $244.5 billion worth of goods last year. It sells in three months what number-two retailer Home Depot sells in a year. And in its own category of general merchandise and groceries, Wal-Mart no longer has any real rivals. It does more business than Target, Sears, Kmart, J.C. Penney, Safeway, and Kroger combined. "Clearly," says Edward Fox, head of Southern Methodist University's J.C. Penney Center for ...
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