Analysis of Management Decisions on the Marketing of a Product
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Use the product or service you selected for your marketing plan: product or service is cable by Amazon
- Analyze the affect of channel management decisions on the marketing of your selected product or service.
- Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
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Solution Summary
The following posting helps analyze the effect of channel management decisions for marketing of a planned product or service. It also discusses distribution channels.
Solution Preview
Choices in channel distribution can create success and profitability. However, poor decisions can create costs and losses of customers due to poor service and poor availability. This is especially true with the Amazon cable access. The ability of people to get the cable channels they want, when they want them are the primary feature of the marketing campaign. Making sure there are distribution points and access for all people who want the service is very important. Amazon has brand recognition for offering quality and delivery for all their product offerings. To maintain their reputation, this quality and delivery will have to extend to the cable offerings as well. ...
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