Who will decide what products to eliminate from the product line? Is this a marketing decision or something that should be done by a different department?© BrainMass Inc. brainmass.com March 4, 2021, 11:15 pm ad1c9bdddf
The marketing department can provide valuable insights into the viability of a product and product line but the decision ultimately lies with the functional department managers in correlation with senior-level executives. Many functional units work very closely within an organization and with the marketing department. The marketing department helps to formulate a marketing mix ...
This solution looks at whose call it is to eliminate products from the production line.