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    Decision to eliminate products from the production line

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    Who will decide what products to eliminate from the product line? Is this a marketing decision or something that should be done by a different department?

    © BrainMass Inc. brainmass.com March 4, 2021, 11:15 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/decision-eliminate-products-production-line-406948

    Solution Preview

    The marketing department can provide valuable insights into the viability of a product and product line but the decision ultimately lies with the functional department managers in correlation with senior-level executives. Many functional units work very closely within an organization and with the marketing department. The marketing department helps to formulate a marketing mix ...

    Solution Summary

    This solution looks at whose call it is to eliminate products from the production line.

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