Decision to eliminate products from the production line
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Who will decide what products to eliminate from the product line? Is this a marketing decision or something that should be done by a different department?
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Solution Summary
This solution looks at whose call it is to eliminate products from the production line.
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The marketing department can provide valuable insights into the viability of a product and product line but the decision ultimately lies with the functional department managers in correlation with senior-level executives. Many functional units work very closely within an organization and with the marketing department. The marketing department helps to formulate a marketing mix ...
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