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Break even analysis and using it for further decisions

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Create an advertising plan for product.

Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

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Solution Summary

This provides the steps to calculate the Break even analysis and using it for further decisions

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A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). A sound marketing plan is key to the success of your business.

Quantifiable elements
Objectives of Controlling:

1. Increasing our efficiencies through better use of our facilities and expertise. Variable costs will be reduced, as we are able to make use of the capital investment we have in our systems. We will invest in these systems with the expectation that we will benefit as we have in the past from their capabilities. It provides us a competitive edge many of our competitor cannot afford.
2. Forecasting and tracking revenues and profitability on a detail basis to provide objective feedback regarding progress.

Marketing department has to understand the marketing programs, and they have been assigned to oversee specific actions involved with each. We will track ...

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