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Healthcare marketing and segmenting

Segmenting the marketplace is one of the most important things to get right as a marketer. Not doing so can result in a huge waste of money and yield poor results.

Provide an example of a healthcare related business that in your opinion does this extremely well. (Please include a link or a visual of some kind to support your response.)

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Market segmentation refers to the aggregation of prospective buyers into groups or segments that have common needs and will respond similarly to a marketing action. An example of a healthcare related business that does this very well is UnitedHealth Group Incorporated. This company is a managed healthcare company headquartered in Minnesota. UnitedHealth ...

Solution Summary

The response provides you a structured explanation of Healthcare marketing. It also gives you the relevant references.