Segmenting strategies

Not what you're looking for? Search our solutions OR ask your own Custom question.

This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

Compare and contrast the five major segmenting strategies. Please provide examples.

© BrainMass Inc. brainmass.com December 24, 2021, 6:16 pm ad1c9bdddf
https://brainmass.com/business/the-marketing-mix/segmenting-strategies-102079

Solution Preview

1. Can you please compare and contrast the five major segmenting strategies...and can you please give examples
• Mass market approach
• Large segment approach
• Adjacent segment approach
• Multi-segment approach
• Small segment approach
• Niche approach
• Mass customization approach
http://72.14.205.104/search?q=cache:2zjQxyWJ4b8J:waltoncollege.uark.edu/lab/SKopp/Segmentation%2520Strategies%2520for%2520the%2520T%2520drive.ppt+segmenting+strategies&hl=en&gl=ca&ct=clnk&cd=4

a. Mass Market Approach: a generic value proposition built around the core customer need and the business's generic positioning strategy. Use when:
• Differences in customer needs are small

b. ...

Solution Summary

This solution assists in a compare and contrast of the five major segmenting strategies. Examples and references are provided.

$2.49