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    Segmenting strategies

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    Compare and contrast the five major segmenting strategies. Please provide examples.

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    1. Can you please compare and contrast the five major segmenting strategies...and can you please give examples
    • Mass market approach
    • Large segment approach
    • Adjacent segment approach
    • Multi-segment approach
    • Small segment approach
    • Niche approach
    • Mass customization approach

    a. Mass Market Approach: a generic value proposition built around the core customer need and the business's generic positioning strategy. Use when:
    • Differences in customer needs are small

    b. ...

    Solution Summary

    This solution assists in a compare and contrast of the five major segmenting strategies. Examples and references are provided.