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Strategic Marketing and Management Orientations

There are five major management orientations utilized in Strategic Marketing. Production orientation, Product orientation, Sales orientation, Market orientation and Societal orientation. Please compose a 3-4 page synopsis of the five major management orientations, and elaborate on some of the potential conflicts between societal

New Product or Service

Can someone give me an idea for a new product or service then describe it in a few paragraphs?

Requirements for inclusion in a survey

A person meets all the requirements for inclusion in a survey. She meets all the screening form requirements. Still, she is not included in the survey. Which of the following supplemental documents might have indicated to the interviewer to exclude her from the sample? A. Rating cards B. Call record sheets C. Intervie

changes in marketing

What changes we can expect in marketing over the next decade? Will we see changes to products, prices, place and promotion? Will we see changes in regulation and foreign competition? Explain your position.

Marketing: domestic focus

What make a firm choose to retreat to a domestic focus? Make a comment on this statement "It is our policy not to adapt products for export." Make a comment on the different importer reactions to a price offer and how you, as an exporter, could respond to them. Make a comment on this statement: "Lack of foreign-languag

Strategies for improving sales at a local Subway

Pretend that you run a Subway at a shopping mall. Your location has been open for 12 months and business is slow, so stockholders are putting pressure on your business to improve. Although the business originally started out well, sales have slumped over the past quarter. You are starting to get heat from stakeholders regarding

Building Marketing Products Plan

Marketing Products Continuing to build your marketing plan, my assignment focuses on my product and service. Product must also have a service component. Write a paper in which you: 1. Discuss the type of product the company will offer and identify its primary characteristics. 2. Discuss the service component of the pr

Manager of the marketing department: develop a department budget

ACCT320-1202A-01 Intermediate Accounting II Assignment Name: Unit 5 Individual Project Deliverable Length: 1 Excel spreadsheet Details: As the manager of the marketing department, you are being asked for the first time to develop a department budget. The accounting department has supplied you with the following projected info

International Marketing Research

1. What are the trade-offs between centralized and decentralized international marketing research? 2. What were the industries and countries that filed anti-dumping claims on behalf of the United States last year? 3. Outline how marketers used the Lotus Notes and Domino to interactively share information that improved interna

"Target Audiences"

"Target Audiences" Please respond to the following: -Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze it. -From the case study, propose the next steps that Kirkwood should take and how to reach these step

The Changing American Society: Subcultures

Discuss the pros and cons of integration of ethnic groups into the American culture. Visit the U.S. Census website. Determine what data are available there on the following. Determine which of this is most useful to marketers. Explain your answer. - Native Americans - African-Americans Hi

Earnings per share, EPS, and multi-step income statement

1. At December 31, 2009, the general ledger of Main Street Marketing had the following account balances. All adjusting entries (except for income taxes at 40%) have been made. The company had 9,000 shares of common stock outstanding during the year. Accounts payable $7,340 Accounts receivable

Economy Change, Continuous Innovations in Companies

In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Why should a company continuously develop new products?


To ensure a company's success, the company needs to evaluate and control marketing activities. What are tools the company can use to monitor and improve their marketing activities?

TV Advertising

Is TV advertising still the most powerful advertising medium or has it faded in importance?

Compare and Contrast Various Secondary Data Sources

There are many sources of secondary data available for research. Among these sources are the U.S. Census; Bureau of Economic Affairs; CIA World Factbook; Congressional Budget Office; Department of Commerce; Economics and Statistics Administration www.esa

Scale Measurement

You are the National Sales Manager for Perry Pharmaceutical, Inc. You have been concerned with trying to determine the most important characteristics a salesperson must possess to be successful. Much of the current research suggests that salesperson adaptiveness is a key component of success. You would like to determine if this

International marketing in government organizations

1. Is it right for the governments to help organization in their business abroad and should commerce separate themselves from legislation? 2. What are uncertain ways in which the multidomestic and global methods differ in country-market choice's? 3. Why do Whirlpool's want their product's in every home all over the world

Marketing Analysis: Expanding a Company

While at lunch, you and the company's chief financial officer (CFO) begin to discuss opportunities to expand in the U.S. Discuss the opportunities to expand in the U.S., what it would take, and the potential hurdles the firm would have to overcome. Be sure to identify specific retail companies that could potentially sell CPI's p

relative credibility of publicity compared to advertising

You just gotta have a little confidence, said the advertising director, Good advertising can always overcome bad publicity, just give it more time. Comment on this statement and tell what you think is true about the relative credibility of publicity compared to advertising.