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Product for marketing campaign

The United States is experiencing inflation, increased unemployment, and escalating gas prices. A 71-year-old food company is associated with hard times, and as the economy heads downward, the product bucks the cycle and enjoys sales increases. During the down economy, marketers are experimenting with various tactics to entic

Pricing and Distribution in Marketing Decisions

Need help getting going with a paper. Specifics are as follows: Contrast the pricing and distribution strategies of Rolex and Timex. (1) What is the pricing strategy used by each company? What are the reasons for and/or against a price reduction for this particular product or service? (2) How is this product distributed

Advance Marketing: Design vs. Functionality

Nielsen Norman [professor of computer science, psychology and cognitive science at Northwestern University in Chicago and User Experience Architect" and fellow at Apple Computer in California and author of ground-breaking book, The Psychology of Everyday Things] in his book, "Emotional Design" posits that there are three levels

Integrated marketing communications techniques

To create an effective media plan, you need to know who your customers are and what connects them to your organization or product. You bring this issue up at your marketer's networking meeting. Select one of the following businesses types: coffee industry retail furniture Review the marketing strategies of 2 different co

Pricing and Distribution in marketing

Please see the attachment for the complete question. Contrast the pricing and distribution strategies of these two products of Timex and Rolex. (1) What is the pricing strategy used by Timex and Rolex? What are the reasons for and/or against a price reduction for this particular product? (2) How is this product distributed,

Store Improvements for Better Shopping Experience

Today's retailers have gone to extraordinary lengths to create a shopping experience based on more than just the products they sell and the services they offer. Clothing purveyor Abercrombie & Fitch, for instance, adorns its stores with oversized posters of sexy, half-dressed models and sprays its signature scent throughout the

Ranking Marketing Options for Red Bull

Rank a minimum of five marketing options under the categories of advertising, personal selling, public relations, and promotions for Red Bull Energy drink and Include the following: > Evaluate the strengths and weaknesses of each communication venue and justify your choices based on the target market and the competition. >

International Marketing: Coca Cola

For Coca-cola: 1.Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market. 2.Using resources from the Library's full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions. 3.Crit

Rolex and Timex: Comparison of Promotion Strategies

See the attached file. Assume that you are the newly hired promotion manager for Rolex watches and Timex watches: 1-Compare the promotion strategies for the two products and brands. How does each company tailor its promotion to reach its own target market? 2- Where do these brands advertise? On the Internet? On televis

Minority Report Target Markets

Can you help me with this assignment? You are to prepare a report for your supervisor on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country. Use information on the U.S. for the following information: - Total numbers in the U.S. - Percent of the

Wealth/Power in United States, Class Theories, Policy Process

You are writing a letter to the editor to a prestigious national newspaper or magazine. Your purpose is to discuss a current issue in the United States as related to the distribution and concentration of wealth in the United States. Write a paper, modeled after a letter to the editor, in which you address the following poin

Kaiser Permanent Advertising Effectiveness Also, you can view/listen/see the ads at the following sites.... and Questions 1. In terms of services marketing, why do you think this is effective? Does it appeal to you relative to other hea

Marketing: Task Method to Budget Promotions

If a marketing manager uses the task method to budget for marketing promotions, are competitor's promotions spending levels ignored? Explain your thinking and give an example that supports your point of view.

Think of how the US Air Force (USAF) that is marketing itself

After reading the below articles; think of how the US Air Force (USAF) that is marketing itself. This organization has products and product lines just like any other company/organization. Example of a product would be 4-year enlistment contract with a guaranteed job in the Air Force. Now, assume that you are the newly assigne

The Role of Promotion in Marketing: Compare strategies for Rolex and Timex

See attached file. Questions/Tasks Assume that you are the newly hired promotion manager for Rolex and Timex. Compare the promotion strategies for the two products and brands. How does each company tailor its promotion to reach its own target market? (1) Where do these brands advertise? On the Internet? On television

Marketing: Misconceptions, challenges, impact, customer value, change drivers

The Learning objectives for this chapter are as follows: ? Identify typical misconceptions about marketing, why they persist, and the resulting challenges for marketing management. ? Define what marketing and marketing management really are and how they contribute to a firm's success. ? Appreciate how marketing has evolved f

Rolex Watches versus Timex Watches Comparison

Please help with the comparison of Rolex Watches vs. Timex Watches with the following question. (1) Describe each company's target market. Do NOT include definitions of target market or segmentation. 2) How does the choice of target market influence the company's pricing and promotion (from what you know so far)? (

Developing an Advertising Media Flowchart and Budget

Your client is a computer company of your choice. Choose 1 computer client. You can visit this Web site to find out more about various computer brands. You are designing the media plan throughout the session for your client. Develop the advertising media flowchart and budget. This week you are organizing your client's adv

Marketing Plan for Service Depot: Phase I

Objective: Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructo's approval of your product or service before beginning this project. Company is a new made up idea called Service Depot. It provides services to people who ma

Marketing Scene: Write a story with a marketing focus

The Brainstorming Conference is nearly over. This is my chance to show what I've have learned and it could be my opportunity to become a published writer. In the initial stage, I was introduced to "The Marketing Scene." The stories on the site encompass the following marketing

Brand Building of Nokia

PART 1: Primary Research and Text Application Find a consumer who is extremely loyal to a brand-name product. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands. Analyze the interview using the brand equity and brand positioning concepts from you

Maslow's Heirarchy of Needs

What is a hierarchy of needs? Provide examples of one or more products that enable you to satisfy each of the four levels of need.

Layoff/Severence Scenario for Sarah Schiffler, marketing assistant

Layoff/Severence Scenario After eight years as a marketing assistant for the New York office of a large French bank, Sarah Schiffler was told that her job, in a non-revenue producing department was being eliminated. Her choices: She could either be laid off (with eight months' severance pay) or stay on and train for the posi

Services Marketing for Hoag Hospital to Attract New Members

See attached file. Assignment: How would (or would not) a hospital such as Hoag Hospital in Newport Beach, CA apply principles of services marketing to attract new members? Use Service Marketing concepts like the ones found here or the attached:

Recruitment for Harrison Corporation: Rewards consideration, attract candidates

Harrison Corporation Profile Harrison Corporation, a U.S.-based corporation with business units in Europe and South America, has recently decided to create a business unit focusing on expansion into Central America. As a low-cost producer of discount office supply products, the company's products will continue to be produced

Developing a Creative Brief

Please help with the following problem: It is time to develop the creative brief. A creative brief allows the marketer to determine the goals and objectives of the marketing and media plan. It is a creative strategy that gives your audience a "reason to believe." Your creative brief should include the following: The n

Assessing Marketing Opportunities

Create your own marketing strategy for it. â?¢Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service. â?¢Based on your segmentation, describe each of the target markets that you would seek to reach. Explain why they will be the most profitable for your pr