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    Earnings per share, EPS, and multi-step income statement

    1. At December 31, 2009, the general ledger of Main Street Marketing had the following account balances. All adjusting entries (except for income taxes at 40%) have been made. The company had 9,000 shares of common stock outstanding during the year. Accounts payable $7,340 Accounts receivable

    Economy Change, Continuous Innovations in Companies

    In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Why should a company continuously develop new products?

    Marketing

    To ensure a company's success, the company needs to evaluate and control marketing activities. What are tools the company can use to monitor and improve their marketing activities?

    TV Advertising

    Is TV advertising still the most powerful advertising medium or has it faded in importance?

    Compare and Contrast Various Secondary Data Sources

    There are many sources of secondary data available for research. Among these sources are the U.S. Census www.census.gov; Bureau of Economic Affairs www.bea.gov; CIA World Factbook https://www.cia.gov; Congressional Budget Office www.cbo.gov; Department of Commerce www.commerce.gov; Economics and Statistics Administration www.esa

    Scale Measurement

    You are the National Sales Manager for Perry Pharmaceutical, Inc. You have been concerned with trying to determine the most important characteristics a salesperson must possess to be successful. Much of the current research suggests that salesperson adaptiveness is a key component of success. You would like to determine if this

    International marketing in government organizations

    1. Is it right for the governments to help organization in their business abroad and should commerce separate themselves from legislation? 2. What are uncertain ways in which the multidomestic and global methods differ in country-market choice's? 3. Why do Whirlpool's want their product's in every home all over the world

    Marketing Analysis: Expanding a Company

    While at lunch, you and the company's chief financial officer (CFO) begin to discuss opportunities to expand in the U.S. Discuss the opportunities to expand in the U.S., what it would take, and the potential hurdles the firm would have to overcome. Be sure to identify specific retail companies that could potentially sell CPI's p

    relative credibility of publicity compared to advertising

    You just gotta have a little confidence, said the advertising director, Good advertising can always overcome bad publicity, just give it more time. Comment on this statement and tell what you think is true about the relative credibility of publicity compared to advertising.

    Marketing Consultant at a Small Regional Brewery

    A small regional brewery has hired you as a marketing consultant. Provide a list of different market segments as you see the beer consumer market. You can use any segmentation variables that you deem relevant.

    General Marketing question

    Do a search on the Internet for digital certificates. Explain (1) the definition and importance of authentication, (2) the definition, benefits, and process of using digital certificates for authenticating users, and (3) the ethical responsibility for authentication and revocation. Cite at least three (3) sources in your respons

    Innate and Acquired Needs: Ethics and Promotional Messaging

    Consumers have innate and acquired needs. Provide examples of each need and show how the same purchase may fulfill those needs independently or collectively. What ethical issues are related to the statement "Marketers do not create needs; needs preexist marketers"? Do marketing efforts change needs? Why or why not? How do

    Market Research

    A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands' messages, and so forth. These observations led to im

    Marketing Research Plan

    A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to help the company design the retention program. Specifically, you need to i

    Selling process

    In the selling process is it better to work harder or smarter? Or is there another alternative? Explain your opinions and what the expected results are and why? Consider if short-cuts always include ethical compromises?

    Sales managers and in-house marketing

    Sales managers need the assistance of an in-house marketing support group, which generally provides which of the services below? a. Serving as information conduit between management and sales force b. Providing sales promotion brochures, catalogs, direct mail pieces. etc c. Managing field sales activities d. Achieving sale

    handling marketing competitors

    As you are signing the guest register to call on a new customer, you notice that a competitor was just there also. You have been told by mutual customers that this competitor's price is less than yours but the quality of its product is also less. You also know that this particular competitor's salesperson is very aggressive and

    Can AT & T Tame the Data Hogs?

    Can AT&T Tame the Ihogs? How? Read: Burrows, Peter & Kherif, Oga (2009, 28 December). CAN AT&T TAME THE IHOGS? Business Week. New York: p21. Available on 4 July 2010 at http://proquest.umi.com/pqdweb?did=1927612251&sid=2&Fmt=3&clientId=29440&RQT=309&VName=PQD Now, thinking about pricing and other marketing variables, wha

    Family & Friends as Prospects

    You are hired by an insurance company as a sales trainee, and they request that you provide to them a list of family and friends as your first prospect list. Is this a valid request, and how do you feel about providing that list? Do you try to sell your friends and family or do you respectfully refuse?

    Body language

    How might knowing body language and the types of messages help achieve our sales goals? Provide at least one example of a situation where you witnessed body language incongruent with the verbal message. How did you reconcile the conflicting information?

    Business Credibility

    You are the CEO of Lazboy, Neosho, Missouri. You manufacture both wood and upholstery products and have yearly sales in excess of $100 million. When you apply conventional finish to the wood, you use traditional lacquers. The California Division of Lazboy has changed from conventional lacquers to a waterborne finish "called magn

    Hiring Employees Internationally

    Why is it so important to make the right decision when hiring a new employee, especially when you are filling a position in an international company? Consider, for example, the costs for hiring a replacement if the individual selected does not work out. There are generally eight categories of costs you need to consider when hiri

    Harley-Davidson International Operations

    Place yourself in the role of a market manager at Harley Davidson. Your company, Harley-Davidson, has chosen to compete in various country markets in Europe and Asia using an export strategy. Read the sections of its latest annual reports from 2009 and 2010 at www.harley-davidson.com related to its international operations.

    Marketing practice exams

    Question 1 Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation. A) ethics; publicity B) cause marketing; exceptional products C) corporate social responsibility; senior management