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relative credibility of publicity compared to advertising

You just gotta have a little confidence, said the advertising director, Good advertising can always overcome bad publicity, just give it more time. Comment on this statement and tell what you think is true about the relative credibility of publicity compared to advertising.

Marketing Consultant at a Small Regional Brewery

A small regional brewery has hired you as a marketing consultant. Provide a list of different market segments as you see the beer consumer market. You can use any segmentation variables that you deem relevant.

General Marketing question

Do a search on the Internet for digital certificates. Explain (1) the definition and importance of authentication, (2) the definition, benefits, and process of using digital certificates for authenticating users, and (3) the ethical responsibility for authentication and revocation. Cite at least three (3) sources in your respons

Innate and Acquired Needs: Ethics and Promotional Messaging

Consumers have innate and acquired needs. Provide examples of each need and show how the same purchase may fulfill those needs independently or collectively. What ethical issues are related to the statement "Marketers do not create needs; needs preexist marketers"? Do marketing efforts change needs? Why or why not? How do

Market Research

A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands' messages, and so forth. These observations led to im

Marketing Research Plan

A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to help the company design the retention program. Specifically, you need to i

Selling process

In the selling process is it better to work harder or smarter? Or is there another alternative? Explain your opinions and what the expected results are and why? Consider if short-cuts always include ethical compromises?

Sales managers and in-house marketing

Sales managers need the assistance of an in-house marketing support group, which generally provides which of the services below? a. Serving as information conduit between management and sales force b. Providing sales promotion brochures, catalogs, direct mail pieces. etc c. Managing field sales activities d. Achieving sale

handling marketing competitors

As you are signing the guest register to call on a new customer, you notice that a competitor was just there also. You have been told by mutual customers that this competitor's price is less than yours but the quality of its product is also less. You also know that this particular competitor's salesperson is very aggressive and

Can AT & T Tame the Data Hogs?

Can AT&T Tame the Ihogs? How? Read: Burrows, Peter & Kherif, Oga (2009, 28 December). CAN AT&T TAME THE IHOGS? Business Week. New York: p21. Available on 4 July 2010 at http://proquest.umi.com/pqdweb?did=1927612251&sid=2&Fmt=3&clientId=29440&RQT=309&VName=PQD Now, thinking about pricing and other marketing variables, wha

Family & Friends as Prospects

You are hired by an insurance company as a sales trainee, and they request that you provide to them a list of family and friends as your first prospect list. Is this a valid request, and how do you feel about providing that list? Do you try to sell your friends and family or do you respectfully refuse?

Body language

How might knowing body language and the types of messages help achieve our sales goals? Provide at least one example of a situation where you witnessed body language incongruent with the verbal message. How did you reconcile the conflicting information?

Business Credibility

You are the CEO of Lazboy, Neosho, Missouri. You manufacture both wood and upholstery products and have yearly sales in excess of $100 million. When you apply conventional finish to the wood, you use traditional lacquers. The California Division of Lazboy has changed from conventional lacquers to a waterborne finish "called magn

Hiring Employees Internationally

Why is it so important to make the right decision when hiring a new employee, especially when you are filling a position in an international company? Consider, for example, the costs for hiring a replacement if the individual selected does not work out. There are generally eight categories of costs you need to consider when hiri

Harley-Davidson International Operations

Place yourself in the role of a market manager at Harley Davidson. Your company, Harley-Davidson, has chosen to compete in various country markets in Europe and Asia using an export strategy. Read the sections of its latest annual reports from 2009 and 2010 at www.harley-davidson.com related to its international operations.

Marketing practice exams

Question 1 Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation. A) ethics; publicity B) cause marketing; exceptional products C) corporate social responsibility; senior management

Pepsi's Promotional Campaign

Can you describe a promotional campaign by a specific company and discuss its effectiveness? Also, please identify the competitors of the company and explain if they currently have a similar promotional campaign to attract customers.

MKT501 - Strategic Marketing

Can you please follow the questions below and use iPhone 4S again. I appreciate your work. 4-5 pages and 3 or more references. For this project, explain the Strengths and/or Weaknesses of iPhone 4S and Opportunities and/or Threats to the financial future of iPhone 4S in the section of the paper called: Strategies/Promotion.

Successful Stragetic Marketing

Please read this article and discuss: Medina, Jennifer. (2011 August 30) Casino Town Puts Its Money On Hispanic Market. New York Times. Available on 2011 December 23 in EbscoHost via the Touro College eLibrary Notice that targeting this market goes deeper than language. 1) What made this company's targeting and

Strategic Marketing in iPhones

Please use iPhone 4S as the topic for this paper. 1) Find at least 3 people who will talk to you easily, such as friends, and/or family members. Each person should be an actual or potential buyer of Apple's iPhone 4S. (2) Ask each person these questions: 1) When was the last time you bought Apple's iPhone 4S?

Target Markets...

There are a lot of people who buy a wide variety of books retail. Using this industry as an example, divide this market into smaller market segments. Briefly describe at least three of these markets segments. By making some assumptions, describe some characteristics of the target market (end customers) for each of these market s