Share
Explore BrainMass

Marketing

Strategic recommendation to VP of Marketing for Brite-White

Question 21 Your company, UNITED INCORPORATED, markets a variety of consumer products similar to that of Colgate-Palmolive (hairspray, shampoo, deodorant, mouthwash). One of your company's products, Brite-White (a whitening toothpaste introduced in 2002), has a 3.4% share of the toothpaste market as of 30 December 2010.

Marketing Campaigns: Appeals, Strategies, & Execution

Consider the industry in which you are currently or were formerly employed. Identify at least two recent marketing campaigns from that or similar industries and explain them in terms of types of appeals, marketing strategies, and execution frameworks.

Advertising Campaigns: Lord & Taylor, Abercrombie, Sears

In order to develop effective advertising campaigns, retail companies must know their customers. Describe the advertising campaigns of three large retailers: Lord & Taylor, Abercrombie & Fitch, and Sears/Kmart. Compare and contrast the companies' advertising campaigns based on the following aspects: Target market of e

The product is an recycled green pen range

The product is an recycled green pen range (different colour packaging) marketed at school children. Section 1: Introduction To refresh the marker's memory, identify the industry you used for the first assignment and briefly summarise the major trends you identified for your firm. I have used the pen industry. Pens is a new

Customers' Perceptions/Marketing

Explain some ways that marketing is used to influence customersâ?? perceptions and behaviors in the marketplace. Identify examples from recent marketing campaigns and provide links to examples when possible.

Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have been higher than were projected, and a large loss occurred in 2008 rather than the expected profit. As a result, it's managers, directors, and investors are concerned about the firm's survival. Donna Jamison was brought in as assistant to Fred Campo, D'Leon's Chairman, who had the task of getting the company back in a sound financial position. D'Leon's 2007 and 2008 balance sheets and income statements, together with projections for 2009, are giving in the Tables IC 4-1 and IC 4-2. In addition, Table IC 4-3 gives the company's 2007 and 2008 financial ratios, together with the industry average data. The 2009 projected financial statement data represent Jamison's and Campo's best guess for 2009 results, assuming that some new financing is arranged to get the company "over the hump". Jamison examined monthly data for 2008 ( not given in this case), and she detected an improving pattern during the year.

Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have be

Marketing Position Statement

Product: Wine Niche: Introducing the wine from mexico to australia with the middle class, restaurants and hotels. The position Marketing Position Statement: Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two marke

Ford: Development of Electric Vehicles and services to support them

Address the following points in regards to the development of an electric vehicle by the Ford Motor Company or a service that will support such cars: - Identify the segmentation criteria that will affect your target market selection. Identify your target market. - Describe the organizational buyers and consumers of your pr

Cheez-It's Marketing Plan

Hello, I need help with my Marketing Plan for Cheez-It's Crackers. The market is everyone who likes crackers and our target market is children under 12. Sections: 1. Market Needs (For each of your main target markets, emphasize the market need that you seek to fill with the products and/or services you offer. Focus on

Segway using the 4P's for potential improvements in marketing

Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion). Complete and submit a case analysis of Segway. This analysis should include a summary of the business, significant marketing issues, and recommendations about how they can improve their marketing program. I

IMC & Promotional Elements, Selling on Internet or In Retail

Q1: Create an IMC strategy for a specific brand of clothing. What promotional elements would you include and what would be the look and feel and message? Q2: You are the marketing manager for a manufacturer of specialty watches designed for runners. Would you sell these items through retail stores or on the internet? Why?

Marketing: Why hire Communispace to create a MROC?

Questions: 1) Why would a firm hire Communispace to create a branded marketing research online community (MROC)? 2) What are the strengths and weaknesses of each option? 3) What should Ms. Hessen tell Ms. Williams tomorrow?

baby food marketing

What different methods might a manufacturer of baby foods employ to better understand how their customers make decisions about which brand to purchase? In your opinion, how do these methodologies differ in effectiveness?

Services Marketing

Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply service marketing principles to American Military University (www.amu.apus.edu)? Based on their website, what are areas that servicing marketing principles can be applied?

Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to a 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009. a. What is Global's EBIT in 2010 b. What is Global's income in 2010 c. If Global's P/E ratio and number of shares outstanding remains unchanged, what is Global's share price in 2010.

Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to a 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009. a. What is Global's EBIT in

Aging Issues Described Internet Opportunities

1. Baby boomers in America are aging. Describe how this might affect demand for the following: (a) Bally Health Clubs; (b) McDonald's; and (c) the state of Florida. Do not just answer up or down. Give explanations. 2. Describe how "going global" via the Internet presents opportunities and challenges. (Give me three opp

Marketing Design and Delivery System

1.)Read at least one article given below. Then give an example of a situation you experienced first-hand where the quality of the service you received (or delivered) was influenced by design and delivery system. Articles : Bitner, M.J., Ostrom, A.L. & Morgan, F.N... 2008. Service Blueprinting: A Practical Technique for

Analysis for Marketing Decisions

Research and discuss Maslow's theory of needs and how it is applied to marketing. Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort. The response addresses the queries posted in 1093 words with references.

Strategic Marketing: Services Marketing Training Programs

You are hired as a consultant to a management training program. Managers come from manufacturing, retail, food service, banking, insurance, hotel, and education industries. The president of the company is paying you a five-figure sum to read these 2 articles (plus others you might like) and then write a memo on this question:

Intelliseek: consumer generated media for marketing research

Harvard Business Case: 9-505-061 May 9, 2005 Luc Wathieu Allan Friedman Itelliseek 1) Is consumer-generated media a good source of data? 2) As a marketing manager, how useful are Intelliseek's products (i.e Blogpulse and Brandpulse)? 3) Which marketing strategy should the firm adopt?

The best form of business ownership

1. For each of the following small businesses, describe the best form of business ownership: sole proprietor, partnership, or corporation. The small businesses include the following: * Retail electronics * Software developer * Advertising 2. Justify and explain why it is the best form of

Marketing: Maslow's theory, stages of consumer bahavior model, elements if IMC

See the attached template. Part 2 Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. Need assistance and guidance, must

Coca Cola Marketing Strategies

What do you think has contributed to Coke's ability to compete in this market? What competitive strategy would be most likely to allow an organization to develop a sustainable competitive advantage? Is this what Coke is doing? What do you think Coke is going to have to do to maintain its strong competitive position?

Basic Marketing

The problem is composed of 1. (Evaluating Opportunities in the Changing Market Environment). The owner of a small hardware store, the only one in a medium-sized town in the mountains, has just learned that a large home improvement chain plans to open up a new store nearby. How difficult will it be for the owner to plan for