Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing manager differ for these three kinds of new products?
Think about two contrasting products: one with which you are involved (e.g., a hobby, cars) and one you don't think about much when you purchase it (e.g., toothpaste, milk). How would you go about building community about a brand in one of the latter categories if you were the marketing manager?
Can you help me with the following assignment? Developing pro forma financial statements and cash flow forecasts depends heavily upon sales forecasts. Imagine you are a financial analyst working for a major stockbroker and you are trying to develop a one-year sales forecast for a major national department store. List f
Is interactive marketing is effective? Why? What are some different methods of interactive marketing and which would you use for a new product?
One characteristic of products that consumers used to value was that products were made to last. Now with technology products like cell phones, video games, and televisions, there seems to be a new version of the product that just came out, or is about to come out. Many consumers will buy the latest version even though the versi
Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
See attached file. Select two retailers in the same industry Identify that have two different target markets, a category of retailer listed on the Retail Categories Worksheet attached. Describe your experience at each store. Describe the customer service at the stores and whether the stores met your expectations. Formulate
"Whole Foods" http://www.wholefoodsmarket.com/ -Identify the retailer's target customer and customer demographics. -Describe the customers' expectations when doing business with the retailer. Please note your references.
Use the Internet to locate the Kaiser Permanente website. Search for the "thrive" ad campaign. In your opinion, please respond in APA style how is Kaiser Permanente differentiating itself from its competitors?
See attached case files. Cadbury Beverages, Inc.: Crush® Brand The Cadbury Beverages case requires you to analyze the marketing situation and key issues regarding the case. In your analysis, stick to the facts and do not linger on minor issues. Distinguish clearly between causes and effects. In addition to reading the
From your internet readings and from personal and professional experiences, name one company that you believe is a marketing-oriented company and one company that is not a marketing-oriented company. In addition, respond in APA style why you think the companies that you choose fit each respective category.
Explain Brenkert's position in "Marketing and the Vulnerable." Next, apply his arguments to the case study "Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines. "What would Brenkert likely conclude about this case? Why? Do you agree or disagree with Brenkert? Why?
Please help answer the following multiple choice questions. Which of the following sampling techniques can assure that the profile of the sample matches the profile of the population? Simple random sampling Systematic sampling Cluster sampling Stratified sampling Which of the following types of level mea
What are some factors companies must consider before attempting to enter foreign markets? Provide an example of a company that has failed when expanding overseas and why they failed.
Why are marketing channels and intermediaries necessary? With companies selling directly to customers over the internet in increasing numbers, is this always a good thing? Why do channel arrangements sometimes need to be modified over time?
The key to understanding consumer buying motivation within a target market is to consider some of the differences in expectations between several of the demographic segments contained within that target market group. Product expectations can be: the lowest price for a person in a lower income level; a higher price but having mor
Discuss China and the Ipod, include these items: Analyze the risk Political, legal, and regulatory risks Exchange and repatriation of funds risks Competitive risk assessment Taxation and double taxation risks How you would manage these risks?
Read the article and let me know what your thoughts are as far as marketing I thought that we would consider the marketing of Barack Obama. It does not matter who voted for whom, I just thought is entire campaign was a beautiful piece of marketing. Read this article and let me know what you think? When the book is written on
Identify a business organization that does business both domestically and internationally. In 300 words. 1. Introduce the organization you selected and define the environmental factors as it applies to marketing. 2. Identify at least one internal and two external environmental factors that impact the marketing plan for
Social media has become a popular method for marketers to communicate their message and establish marketing communities. What are some of the major challenges marketers face in using this method? In your opinion, do the benefits outweigh the risks? What are some of the ethical considerations of using social media in marketing?
Harvard Business Case: 9-705-508 February 27, 2009 Jordan I. Siegel James Jinho CHang Samsung Electronics Discuss the impact of new competition on Samsung's financial performance. Develop a new strategy for Samsung.
International Marketing Plan. MCDonalds in India - Describe the product or service and why it might be successful in the selected country. - Provide the geographic description of the market. - Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions
In 2002 the SEC investigated Microsoft's accounting practices that occurred during the late 1990s. The Commission found that Microsoft typically reported budgeted marketing expenses in its interim reports. At year end, Microsoft reported actual marketing expenses in its annual report. Argue for or against Microsoft's interim rep
- What is a distribution channel? - Who is your favorite product's organization and how do they, or your own organization, use channels of distribution to help them realize business success? Specifically, what are the strategies that help them get enough product to the target quickly? - How does geographical location affect yo
Research and apply the content from a minimum of three recent articles about Advertising Regulation. Discuss your viewpoint on the topic and refer to the content from the articles to support your findings.
From Youtube, find one short video (not longer than 5 minutes) and list the steps involved in one probability sampling methods (simple random sampling, stratified sampling, cluster sampling). .
As the company's product manager, your boss (the marketing manager) is concerned about the future success or viability of the product line you oversee. She wants to make sure that you understand the reasons that could cause a popular product to become an unpopular product. She asked you to meet with her and discuss three prod
"Droid Phone" What are 3 different opinion about the "Droid Phone" of actual or potential buyer of the product? For instance, women buy handbags (and men buy them as gifts for women). (1) When was the last time you bought a Droid Phone (2) What brand did you choose? What was your decision process in making this choic
Casino Town Puts Its Money On Hispanic Market. Notice that targeting this market goes deeper than language. PRIMM, Nev. ââ?¬" For decades, a patch of casinos on the western edge of Nevada has relied on geography to lure California gamblers reluctant to drive the extra 45 miles for the glamor and glitz of Las Vegas.
Summarize major theories on country of origin effect.