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Country of Origin Effect

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Summarize major theories on country of origin effect.

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This solution explains the major theories relating to country of origin effect. The explanation is given in 284 words.

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Country of origin (COO) is the country of manufacture, production, or growth where an item or a product comes from (originates). Various national and international laws govern country of origin policies.

The marketing theory on country of origin is intended to show that a product's country of origin can be used to differentiate the product from its competitors. Schooler was the first person to study this effect in 1965. He found ...

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