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Origin of Purchase

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Do consumers take into account an item's country of origin before making a purchase? What are the advantages of an organization expanding beyond its domestic borders?

Support your position in a minimum of 200 words. Include references in the solution.

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Solution Summary

This posting helps with an international business strategy problem. It discusses whether consumers take a item's country of origin into account before making a purchase. It also discusses the advantages of an organization expanding beyond its domestic borders.

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Problem: Do consumers take into account an item's country of origin before making a purchase? What are the advantages of an organization expanding beyond its domestic borders?

Solution:
Yes I agree with the statement that sometimes consumer take into account an item's country of origin before purchasing. Globalization and liberal trade policies of countries have broadened the presence market of products of different national origins. Consumer's purchase and consumption behavior is influenced by the consumer's attachment of stereotypical "made in" perception and the "expertise" of ...

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