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supply chain management and Customer Relationship Management

Why is supply chain management (SCM) and/or Customer Relationship Management (CRM) important in eBusiness strategy?

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CRM is important in ebusiness strategy as it can be used to analyze the sales and marketing data in a comprehensive manner. Thus Using CRM Companies can consider the different segments of customers they have and how they differ in terms of types of purchase, cost of purchases, servicing needs, communication methods, total purchase transaction time, post-purchase needs, complaint issues, and others. This will help in micromanaging the customer and also provide valuable insights about them to the management.
Supply chain management is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy ...

Solution Summary

The solution explains why supply chain management and customer relationship management is important in e business strategy.