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Interactive Marketing: Effectiveness & Different Methods

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Is interactive marketing is effective? Why?

What are some different methods of interactive marketing and which would you use for a new product?

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Solution Summary

This solution discusses if interactive marketing is effective and why. It also lists different methods of interactive marketing and suggests best method to promote a new product.

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Interactive marketing involves a conversation between the customer and the company and its' brands. It can be an extremely effective method of marketing because the consumer "buys" into the brand, takes ownership of it, and often works as a brand delegate. Coca-Cola does an excellent job of interactive marketing. They will post a statement like "What memories come to mind when you open a Coke?" on Facebook and within minutes thousands of consumers will respond. The company has more than 36 million followers on Facebook, and right now 210,925 people are "talking" about the company and its' brands on ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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