New-product development process for a summer service in a beach resort town
Not what you're looking for?
Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
Purchase this Solution
Solution Preview
1) Idea Generation:
During this stage of the process, I would brainstorm, and determine what the exact needs are in the town where I am going to offer the summer service. I would determine what services are lacking in the town, for a summer resort. I would gather research through various means, including surveys, and through talking to the residents and visitors to try and determine where their interests lie - what service would they fund beneficial to the town?
2) Idea Screening:
I would take all of the ideas that I have generated in step one, and further analyze each idea to see which ideas could prove beneficial. If the idea seems unrealistic, or a concept where demand would have to build slowly over time, it is likely that the ...
Purchase this Solution
Free BrainMass Quizzes
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce