Brand Personality and Marketing Theories
Please help with the following problem. Draw marketing theories of reputable authors like Kotler and Keller, provide a brief discussion on how brand personality affects customer buying decisions.
Please help with the following problem. Draw marketing theories of reputable authors like Kotler and Keller, provide a brief discussion on how brand personality affects customer buying decisions.
What are the five major environments that can affect the marketing mix? How might each of these factors affect the marketing mix? How would a manager anticipate the impact that these factors might have?
Given the management adage that you measure what matters, discuss what matters to Timbuk2. Discuss which metrics you might expect to see on Timbuk2 dashboard. Why do you think it is important for Timbuk2 to meet so often with its staff -- daily instead of quarterly? How would expanding its product line potentially impac
In chapter nine of, Basic Marketing, by William D. Perreault, Joseph P. Cannon, and E.Jerome McCarthy, there is a wonderful discussion on the concept of what a product really is, or the "total product". This discussion takes into account two perspectives, that of the business and also that of the consumer. While the term product
*Select a product or service. *Describe the product or service. What is it? *Then select three different organizations that provide your exact same brand, size, or model of the selected product or service and compare the prices associated with your selected product or service. Who are the organizations and what price is ea
Review and analyse the Southwest Airlines Website. The website is www.southwest.com Shockley-Zalabak (2012) describes strategic organizational communication as "communication processes in which organizational messages are deliberately generated and guided by organizational objectives" (p. 346). Keeping this in mind, explore
Finance questions 1. What are coupon payments, and what is a coupon rate? 2. Define the following terms: bond indenture, par value, principal, maturity, call provision, and sinking fund. 3. What does the term payout ratio mean? 4. A corporate bond is quoted at a price of 102. What is its dollar price? 5. What is
A package delivers courier places drop-boxes at locations in Fort Wayne where high-volume shipping occurs. The drop boxes are convenient for customers but are expensive for the company to monitor and maintain since they must be kept in good shape with secure compartments for packages awaiting pick-up, and stocked with basic shi
1. Explain in your own words how consumer behavior relates to marketing? 2. When would you use demographic data, behavioral segmentation and psychographic information in making marketing decisions? Please cite an example for each. 3. Is technology an enabler, driver or both in Consumer Behavior and why? Please cite example
1. ABC Inc pays there supervisors $100k, $200k and $300k for 100000, 200000, & 300000 units to be produced. ABC's supervisors cost are fixed, variable, step, or mixed? 2. ABC Inc produces PC parts. Variable cost per unit = $100 while their fixed costs = $100k. They sell each PC part for $125. If they want to increase thei
State what constitutes a good mission and vision statement: Identify five criteria that are crucial to devising good mission statements. List the five criteria you have chosen for mission and vision (5 each). This can be a bulleted list. Justify your choices. Explain why you think these particular criteria are impor
Today's marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and company capabilities. These forces have created new opportunities and challenges, and marketing management has changed significantly in recent years as companies seek new ways to achieve market excellen
Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment (following marketing implementation) to determine what went right/wrong, and why. My new consulting company does not have such in place. What kind of a control system would you put into
The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace. Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" the
You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance
The two major issues a Marketing or International Business professional needs to be cognizant about when developing their global marketing plans - provide examples.
1. How you can you protect your brand when working with foreign intermediaries? You make a very good point about the necessity of using intermediaries to assist the marketing channel's effectiveness. However, I have a question, what do you do with the intermediaries that are more interested in their own agenda's at the expens
Can you help me get started with this assignment? Choose the following comparisons - iPhone vs. Droid 1) Describe iPhone and Droid target market and positioning. (2) Contrast and compare the target and positioning strategies of iPhone and Droid. (3) Now imagine one of the companies wants to create a product or servi
2. What is consumer satisfaction? What impact does consumer satisfaction have on marketing within your company? Why is consumer satisfaction important within your industry? Explain your answer.
Making a presentation to a group of people is a common activity in the business world and making sure they are high quality is critical. Discuss what makes a powerful presentation. What are some presentation pitfalls?
Q&A: J.J How does your company create value using the functions of channel intermediaries? Why is this concept important? One of the most interesting things I learned while working in Logistics at Target was the quantity of boxes that came in via UPS/Fed Ex/etc. from small manufacturers (or individual people). These items
1. Word-of-mouth has always been an effective way to promote a company or spread negative stories that could impact business. However the reach of word-of-mouth marketing used to be limited to those you knew or talked too on a regular basis. With social media, you can now reach many more people, including those you do not know
What is the best idea in sports marketing? What was the purpose behind the "idea?" What marketing concepts were used? How effective was the idea and what could have been done to make it more effective? Why did it work well in a sport setting?
Displacement 1. When you think about your competitors, always think beyond just your direct competitors. What products or services can displace the need for your service in the future? How your customers' may needs change and impact the need for your service or product. I always hear politicians talking about the need t
Droid phone (1) Describe the Droid phone company's target market. Describe a sample person in the target market, in detail. Go beyond "upper class women" or "middle class families." For example, if you were describing a Revlon target, you might write: "Cara is a 27 year old administrative assistant, living in Chicago. She ear
Im attempting to start up my own Java Bean company and want to research certain chocolate competitors. Ive chosen to actually target Godiva Chocolates. I feel this company has a great marketing plan and has been doing well and some how I want to attempt to market my product better. I need some help identifying the opportuniti
Select a product or service with which you are familiar and a marketing situation for that product or service. Write a paper in which you: 1. Describe the product/service and marketing situation. 2. Select at least three (3) different media to use and explain why you think this combination would be effective for the tar
What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
Develop a generic communications template. This template will be used to develop a communication plan. An example here would be very useful.
The mission statement for "Phoenix Forever, Inc." reads "To supply a level of education unparalleled by any college/university offering a traditional classroom education". Is this a satisfactory mission statement? If not - how would you enhance it?