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In how consumers perceive things, describe selective attention. How would this apply to advertising? What is the role people play within buying group? Explain high involvement consumer purchases how to market an innovative product

1- You have developed a new chair that gives excellent back massages. As you go to various retailers, you find their buyers are not really interested in having their stores carry your products. They say that floor space is a precious commodity and that they do not want to stock an untried product. Because of the type of product

Primary and Secondary Data and Motivation

What is the difference between primary and secondary data, when we are discussing market research? Motivation is what causes the consumer to initiate certain behavior. When a person is motivated, he or she is energized towards a goal. Now, a need reflects the lack of something that would benefit a person, a gap between th

Web Marketing Strategies

Special Events Management in Hospitality and Tourism As a special events manager, develop a plan to maximize your company's Web marketing opportunities.

Evolving Role and Functions of Stakeholders

Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Suppliers and intermediaries are important stakeholders in the microenvironment of the business. Explain the evolving role and functions of these stakeholders in today's marketing-oriented business.

organic valley family of farms

What trends have impacted the success of organic dairy farms? Are these trend demographic, lifestyle or cultural? types of products that could capitalize on these trends what is the potential success of an organic dairy 30 years ago?

Power Point Presentation for a Marketing Proposal

The company founder is very impressed with the information you provided to him about your selected region. Based on this, he has asked that you move forward and develop a marketing research proposal to determine whether the company should pursue the development of exercise equipment for the consumers in that market. At this poin

Channels of distribution in airline industry

For: Southwest Airline (1) What is the appropriate distribution channel for this industry? Why? (2) How can a long-term relationship be established with key stakeholders that include: (a) Customers, (b) Distributors, and (c) Suppliers? (3) What potential problems might you encounter in your relationships?

Discussing a basic marketing plan

Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response: - Given the information you have researched on the industry and market for the product that your group will introduce, what specific channels wo

1. What role do opening leaders play in McDonald's marketing? a. Opening leaders for McDonalds marketing campaign initiate strategic implementation of product positioning within the marketplace. They identify what products are the most beneficial to integrate into the organizations value menu, and what methodology is needed in order to increase profitability and enhance nationwide growth expansion. Leaders of the organization ensure that each consumer's needs are met or exceeded depending on the consumers geographic region. for example, Mcdonald's restaurants in Hawaii have a much different value menu in comparison to other franchises that may include "Spam" as one of the most popular items on the menu. Therefore the leader who knows the organization inside and out would be able to inform marketers of the who? What? When? and where? aspect of product placement based on the targeted demographic. Several years ago McDonalds was scrutinized for not having enough healthy options for consumers and were criticized for contributing to the nations leading causes of obesity in the U.S. As a result of the massive outcry of the need for food with nutritional value, consumers are now able to choose a healthy alternative when dining out. Nevertheless, leaders used this method of marketing to their advantage in which case McDonalds was one of the first fast food chain's to integrate a nutritional health conscious initiative for consumers. In essence, the compliance of leadership enabled the organizations change transition to shift into a future trend that will promote a healthier lifestyle. For the most part, leaders of Mcdonald's corporation are able to identify consumer needs assessment based on geographical location in order to determine the best product to incorporate into the organizations value menu, for instance when conducting a comprehensive marketing analysis of the organizations internal and external environments, the organization is able to determine which products are in high demand and has the potential to generate significant revenue for increased profit margin. 2. How is McDonald's using marketing to spark learning and positive attitude s toward its brand and offerings? a. McDonalds has an aggressive Internet presence that intertwines the organizations social obligations with charitable services to the injured and less fortunate individuals as well as maintaining the Green initiative for the environment. The company's marketing campaign informs the public of their continuous efforts to offer healthy meals such as; yogurt, oatmeal, fruits, salads, etc., which displays a sense of accountability in which case the fast-food chain desires to contribute to the resolution of the problem instead of becoming the problem. 3. Why would McDonald's select businesses as a target market for its Arch Cards? a. These businesses will be in a position to function as a prepaid card vendor in which case consumers are able to purchase Arch Cards from various locations and load money onto the card. McDonald's selects businesses as a target market as a means of providing an additional service that is more convenient for consumers, and is not as time consuming as various methods of payment transactions. The primary goal with this prepaid system is to enable a quicker and more convenient method of payment thus initializing the swipe and go feature, that will ultimately reducing lengthy wait times and completely revolutionize the way in which we dine in fast-food restaurants. McDonald's sell's Arch cards to organization for a specific price, the organization in turn distributes the cards to make it easily accessible for other consumers and/or employees in order to have another stream of revenue generated.

1. What role do opening leaders play in McDonald's marketing? a. Opening leaders for McDonalds marketing campaign initiate strategic implementation of product positioning within the marketplace. They identify what products are the most beneficial to integrate into the organizations value menu, and what methodology is needed

Green Marketing's Affect on Car Buying in the U.S.

Find an appropriate article on the Internet which relates to this week's topic. The article can be from any bonefide online business/marketing source. It does not have to be from an academic journal. Read the article and then write a one-page summary of the article to include: 1) Name of the Article 2) Name of the source an

Global marketing venture for Greek company, Santo Wine in France

Choose a country: Greece Company: Santo Wine Product to launch: Gourmet olives Market where that product is not currently marketed by that company in France Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

Aging population & marketing: Summarize article 'The New Old'

See attached file. a. What does this say you who are studying product development and innovation? If you were a product development manager, would you consider this a positive or negative development? Why? b. Come up with two examples of product impacts that this will have and explain what the impact will be and why you

Marketing Plan for eureka fresh

Below is the name and description of a new product to be released to the market. Please answer the two questions below pertaining to the product. 1. - Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan 2. - Identify public relations opportunities fo

Executive Summary for Hypothetical Marketing Plan

Please provide information to help write a condensed executive summary for a hypothetical marketing plan. The summary should include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Enough detailed information is needed to discuss each asp

Describe an Ad's Effectiveness in Targeting a Consumer

Details: Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement (your choice) or provide a URL to the ad with your response: Explain the advertisements intent, and critique its effectiveness. - What type of person -"social class, culture, lifestyle, values/belief" d

Marketing Plan to Promote a Business of Medical Equipment Sales

Marketing Plan How will you promote your business in Medical Equipment Sales? Address the following areas: - Create a marketing plan for your business. This can be an e-marketing, traditional marketing plan, or a combination of both. - Discuss the benefits of market research. - Include a SWOT

Marketing - River Link Ltd. (RLL)

See the attached file. Question 3 Using a marketing planning structure, recommend a suitable strategy for RLL, explaining your choice fully. River Link Ltd. (RLL) CASE STUDY MEMORANDUM From: MD, River Link Ltd. To: Marketing Director UK Subject - Review of our UK Hot Drinks Operations As you may know

Marketing Phase: Eureka Fresh

See the attached file. Use the product, Eureka Fresh, you selected for your Marketing Plan: ? Address the following: o Identify the segmentation criteria that will impact your target market selection. Identify your target market. o Describe the organizational buyers and consumers of your product or s

Consumer Research Proposal: Exotic Smokes Cigarette Company

You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavo

Project Proposal: Marketing to Multicultural Audiences

Propose a project on "Marketing to multicultural audiences." Be sure to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Use situations and data from their own experience where possible. The proposal should describe how you will examine an issue of multicultural manageme

Comprehension of Term Strategic versus Tactical

1. Pretend you are the #8 company in the bath soap business. Your company, Merit Enterprises, makes CLEANLY Soap, a product BRAND that has a 2.3% market share in an industry that is growing about 1.9% a year, mostly due to population growth. Over the past five years, your market share has very slowly eroded from a high of 2.6%

Global Marketing Mistakes

This is meant to be enjoyable...please review the following Global Marketing Mistakes. It just seems unthinkable that with the resources that these companies have in terms of marketing and market research, they can still do an "oops"! I would like your thoughts and the best tools to prevent these mistakes. Famous Global Mar

Marketing-Discussion Question (strong brand equity)

Please pick one consumer- or business-oriented brand that you feel, based on what you have learned from your course reading this week or other expert opinion, has strong brand equity. Discuss the elements that most contribute to the brand's strength and leading position in its respective market. You may summarize each of these s

Emotional Product Positioning for the Jardin de Villiers hotel

You have been hired as a marketing troubleshooter for a previously prosperous hotel in the center of Paris, the Jardin de Villiers. The hotel has been suffering a decline in guest registrations and revenues for several years. You have examine the books and property and concluded that the location of the establishment is not the

Characteristics of effective advertisements and campaigns.

The quality and effectiveness of an advertisement depends upon its three key components including copy, illustration and layout. Each of these three elements plays a critical role and the collective impact of all these elements determines the effectiveness of an advertisement. In this solution you can find the characteristics o

Net marketing contribution

Canastar Group sells three lines of prepared foods into a marketplace where total demand is 240 million cases. Canastar's market share is 2½ percent; the average selling price per case is $30 and their variable costs per case are $23. Canastar spends $15 million on marketing and sales expenses. Other operational expenses add

Calculating customer dissatisfaction

Your brother, Joe, owns a local oil change business in a small city in the mid-west. You are taking a marketing class in college, and you asked Joe for some information about his business for a class project. You determined that Joe's revenues indicate that he has approximately 10% of a 100,000-customer market. When discussin