Can you describe a promotional campaign by a specific company and discuss its effectiveness? Also, please identify the competitors of the company and explain if they currently have a similar promotional campaign to attract customers.
Why does Facebook not have an option for dislikes? Would this be important to public relations?
Can you please follow the questions below and use iPhone 4S again. I appreciate your work. 4-5 pages and 3 or more references. For this project, explain the Strengths and/or Weaknesses of iPhone 4S and Opportunities and/or Threats to the financial future of iPhone 4S in the section of the paper called: Strategies/Promotion.
Please read this article and discuss: Medina, Jennifer. (2011 August 30) Casino Town Puts Its Money On Hispanic Market. New York Times. Available on 2011 December 23 in EbscoHost via the Touro College eLibrary Notice that targeting this market goes deeper than language. 1) What made this company's targeting and
Please use iPhone 4S as the topic for this paper. 1) Find at least 3 people who will talk to you easily, such as friends, and/or family members. Each person should be an actual or potential buyer of Apple's iPhone 4S. (2) Ask each person these questions: 1) When was the last time you bought Apple's iPhone 4S?
Why do you think a web site is a major convenience to the company with journalists, researchers, and investors?
Should the word free mean "no charge" in a technological driven capitalistic society? How a truly free internet access would impact formal public relation efforts?
There are a lot of people who buy a wide variety of books retail. Using this industry as an example, divide this market into smaller market segments. Briefly describe at least three of these markets segments. By making some assumptions, describe some characteristics of the target market (end customers) for each of these market s
The marketing case study questions were: 1) Research two Fortune 500 companies. Who has done an outstanding job of creating a successful comprehensive marketing program? Explain. 2) Research and name a company that has been successful at Global Market Implementation. Why were they successful?
How does ratio analysis help to answer questions about the production, management, and marketing capabilities of a prospective borrower?
Illustrate a scenario applying critical thinking to a work-related decision, and the importance and benefits of critical thinking in the decision-making processes.
According to Kotler and Keller (2008), "From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. Even if the buyer no longer interacts very much with their parents, their influence on behavior can be significant. Almost 40% of families have aut
"The well-known 20-80 rule says that the top 20% of the customers often generates 80% or more of the company's profits" (Kotler and Keller, 2009, p. 130). Do you think that the top 20% of the customers should get preferential treatment since they generate 80% or more of the company's profits?
Complete the Project Read Case 2, Kinshasa Abroad - African Cuisine and Culture (A), on page 515 in your textbook, and complete questions 1-2. Write your responses in APA Style, complete sentences; provide specific examples when applicable. As with all material you submit to your instructor, check for correct spelling, gramm
A competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.Conduct a memo to your prospective business partners in which you complete the following: Write · Describe the results of your competitive analysis. · Explain the characteristics
What are the different components of an effective marketing plan that are relevant? Describe any four of these component and illustrate with a real life example to demonstrate your understanding.
1.Put together a structured focus group of 3 people who have in common the recent purchase of a similar big-ticket item (ex. house, vehicle, television, higher education). (PLEASE REMEMBER, A FOCUS GROUP IS DIFFERENT THAN A GENERAL SURVEY) 2. Find out about the purchase through the focus group. 3. You'll want to base you
The two-part case study questions were: How should social class influences affect the planning of a new restaurant in a large city? How might the four Ps be adjusted as a result of social class influences?
I need to identify 3 marketing forces that will impact the type of service I choose and describe each force and analyze why show it will impact the service. My service is criminal justice and self defense training.
Define consumer behavior and discuss the underlying premise of consumer behavior, the marketing concept. Why is consumer behavior rooted in the marketing concept? Support your position in a minimum of 200 words. Respond to at least two of your classmates' posts with substantive posts. Posting "I agree" postings will not be eligi
1.Increasing customer power is a continuing challenge to marketers in today's economy. In what ways have you personally experienced this shift in power, either as a customer or as a business person? Is this power shift uniform across industries and markets? How so? 2. How concerned are you about privacy and security in today'
Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad (with the white duck that squaw
Create presentation notes on niche marketing and customer involvement for your team-selected organization. Include speaker notes for each of the slides. The presentation should explain the following: · Potential target market niches for your selected organization · USP strategies involving customer inp
Assume that the following balance sheets are stated at book value. Construct a postmerger balance sheet assuming that Jurion Co. purchases James Inc. and the pooling of interests method of accounting is used. Jurion Co. Current assets $
1. Provide a research background on how the selection of endorsers can affect a consumer's perception about the brand being represented. 2. Include examples of a good match and bad match and explain the implications of both situations with regard to the short-term health of the product or brand.
Apply consumer behavior principles to marketing strategies based on the iPhone. include the following information: ? Explain the roles of learning and memory theories in developing marketing strategies. ? Recommend product, pricing, promotional, and place and distribution strategies to successfully reposition the prod
? Discuss how marketers can use the process to drive buyer's actions. ? Explain the impact of consumer satisfaction on marketing. Please include intro. and con.
Integrated marketing communications plays a vital role in the promotion element of the marketing mix. The following discussion will help you deepen your understanding of promotion: What characteristics of Las Vegas visitors suggested that an integrated marketing communications campaign would be necessary? Why did t
At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest, managers rely on project management techniques and software to ma
How Six Apart Tapped Social Networks The company pioneered blog software. But with the advent of social networking, was it ready to branch out? By Patrick Cliff You couldn't blame Ben and Mena Trott for feeling satisfied, even a little smug. The couple's San Francisco software company, Six Apart, had helped fuel one of the I