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Method of one-way communication from brand producers to consumers. "Advertising can reach huge audiences with simple messages that present opportunities to allow consumers to understand what a product is; the products primary objective; and how it relates to all the other similar products."(DryPen, 2010). PepsiCo will obtain a well-known sponsor to further enhance the company's marketing objectives. Several years ago, the company utilized singers of pop culture to promote the brand. Today's culture will continue to use pop culture as an influential mechanism to boost and stimulate sales, however corporate sponsorship will shift from pop culture to athleticism. Brand messaging will reiterate the mission of "Blackberry Twist" which is to enhance one's mental acuity, boost metabolism, and increase a consumer's energy. As a result of today's society focusing on health consciousness, PepsiCo will partner with organizations promoting diet and exercise to ensure consumers that PepsiCo is working towards enriching the lives of consumers by providing healthier options that will revolutionize the beverage industry. In addition to building sponsorships with well known organizations such as; Nutrisystem, various athletic clubs (i.e. 24 hr Fitness) throughout the U.S, fast-food restaurant chains, main sporting events, and/or concert events, PepsiCo will work with the most popular celebrities in today's society such as; Lady Gaga, Beyonce, etc. or new popular artists from American Idol or the Voice. Most consumers are influenced by pop culture which will be a fundamental source of generating revenue.

Method of one-way communication from brand producers to consumers. "Advertising can reach huge audiences with simple messages that present opportunities to allow consumers to understand what a product is; the products primary objective; and how it relates to all the other similar products."(DryPen, 2010). PepsiCo will obtain a

Several Psychological Purchasing Variables

-Discuss in detail several psychological purchasing variables and why they are important to marketers. -Discuss the adoption process as it relates to a fictitious product of your choosing.

The two major purposes for any trademark statute are to

The two major purposes for any trademark statute are to  â?¨A. (1) protect the investment of energy, time, and money that the owner of a trademark has invested in the development of the product and (2) guarantee the owner of the trademark complete rights to his work for the duration of the owner's lifetime. â?¨B. (1

Effective Plans with Unexpected Outcomes

APA Format List sources and reference that support your answer Question 1. While it is understood that an effective marketing plan achieves many desirable outcomes by design, what are some of the unexpected outcomes, both positive and negative, of a marketing plan? Give specific examples, and explain why you think they may

Explain the importance of marketing in organizational success

MKT421 - Individual Defining Marketing ? Include in your discussion your personal definition of marketing and definitions from two different sources. ? Based on these definitions, explain the importance of marketing in organizational success. ? Provide at least three examples from the business world to support your ex

Contemporary health care issues, American Health Line database

Question 1. Contemporary health care issues. Critically review the first three chapters of the documents(see link below). How might scholar-practitioners use these databases to measure health care marketing dimensions?   Question 2

Differences between Secondary and Primary research

(1)Distinguish between probability and nonprobability samples. Why are nonprobability samples so popular in marketing research? Is their popularity justified? (2)It has been said that, to some degree, coding of open-ended questions is an art. Would you agree or disagree? Why? (3)Please compare and contrast the difference

Marketing often been defined as satisfying customers' needs

Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfying customers' needs and wants; they argue that, in fact, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend m

Are 4 Ps Enough for all Marketing Situations?

Some marketing experts believe that 4 Ps are not enough for all marketing situations. There is a strong need to add more Ps to cover all kinds of situations. What do you think about their this believe? Please include references.

Principles of Marketing Products

Do you think if a product promotion has reached you for a product that you might potentially be interested in and the price seems "too high" then the target market in this instance has been missed or perhaps some part of this strategy is price conditioning with end consumers ? Reference: Acquisti, Alessandro and Varian,

Master of Business Administration - Marketing question

Environment or Strategy? While McDonald's origins go back to the 1950s, the majority of their growth (and indeed other fast food companies) has been achieved from the mid-1970s onwards. In this time period the social environment quickly changed as more duel-income families emerged. The change meant that families quickly becam

Evaluate Marketing Website for Kraft Foods

Evaluate Marketing Website Assignment: Access the following Website: Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel c

Marketing Question

Please help me identify and explain at least one example of a marketing technique or practice that is acceptable when directed at adults but not at children. Avoid examples dealing with alcohol, cigarettes, or other products that cannot be sold to children. As a marketing professional or business person, what principles will you

International Marketing

International marketing: 1. Discuss the issues of a Web site owner being liable for information posted on the site 2. "Too much emphasis is usually laid - by Chinese policy makers as well as by foreign business-people - on China's strength as an export machine. China is so big that its economic potential might more usefully

Marketing Concept Testing: Alpha error, beta error

See attached file. When should a marketing manager (1) rely on intuition (that is, proceed with a new product idea or try a new retail format without marketing research), or (2) rely on concept testing (testing (a) the idea and/or (b) the prototype)? The readings suggest that testing concepts when they are in the idea stag

Estimating the ROI for Marketing Activities

Can you help me get started on this project? After reading attached *PDF* file... The Situation A firm decided to drive sales by building customer relationships rather than drive sales by advertising. It formerly treated the amount it spent on advertising as an investment that generated sales. By multiplying the gross

Introduction to and Fundamentals of Strategic Marketing

You are to define each of the factors your VP of Marketing asked you to review analyze how your Company's products respond to changes in those factors, then defend your position in terms of the current market(s) for the product. Company is Burberry or Coach You need to consider the ways in which the market for your designe

Strong recovery from an error or service failure

(1) "When a service firm makes an error, a strong recovery will create an even stronger bond than if service had been smooth all along." This statement has been challenged by research but some service marketers believe it is true. Provide one example from your own experience that suggests this statement is true OR false. OR G

promotions and their impact on consumers

What types of promotions do you respond to most? Do certain promotions have more or less influence on you depending on the type of product? How do you explain your reactions? Comment on the ways in which your responses resemble those of other consumers and the ways in which they differ.

How has advertising changed, and how has it remained the same?

How has advertising changed, and how has it remained the same? Pick a product you saw advertised when you were a child or teen, and discuss how it was advertised then and how it is advertised now. Is there any difference? Why do you think there has been a change? What if anything remains the same about the ads now compared wi


I wrote that, a marketer should know who the target audience is, before developing a marketing program, which includes decisions about the vehicles used for promotions and advertising. The target audience is made up of a group or groups of common characteristics, such as buying habits, income, age, gender, and level of educatio

Which strategic marketing assumptions and decisions arguably made's failure inevitable?

Success of advertising campaigns

Please help with the following problem. You are the leader of an advertising team that has just voted 9 to 3 in favor of beginning an advertising campaign using Facebook. You now need everyone's participation to make the campaign succeed. What problems might arise from the 3 who voted against the campaign, and how do you add

Marketing Strategies for Cadillac and Vesicare commercials

Identify two recent marketing campaigns and explain them in terms of types of appeals, marketing strategies, and executional frameworks. The first I would choose is the campaign for the Cadillac. The marketing targets the up and coming who still have interest in popular TV and some cable shows. It features actors who a

Product Decisions and Packaging

Write a paragraph evaluating the distinctive packaging of a carton of soy milk based on the four functions of packaging (containing and protecting products; promoting products; facilitating storage, use, and convenience; and facilitating recycling and reducing environmental damage). Thanks for your help here!!