Choose a product category that you use on a regular basis. For that category, where do you fall in terms of product adoption categories? As a marketer, do you think you could influence where your consumers fall in this category?
For Coca-cola: 1.Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market. 2.Using resources from the Library's full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions. 3.Crit
See the attached file. Assume that you are the newly hired promotion manager for Rolex watches and Timex watches: 1-Compare the promotion strategies for the two products and brands. How does each company tailor its promotion to reach its own target market? 2- Where do these brands advertise? On the Internet? On televis
Please provide an introduction and conclusion for the following: Ford Motor Company introduces new hybrid car, the Cell. Identify the segmentation criteria that will affect your target market selection. Identify your target markets, buyers, consumers and competitors
Please see the attached case file. Do you think interactive marketing is effective? Why? What are some different methods of interactive marketing and which would you use for a new product?
Currently working on a marketing plan for a new product: the new product is a movie club that allows members to view movies before they are released to theaters. What I need help on is the analysis of current competitors (theaters possibly since theaters will lose revenue since members of the club will already seen the movie?).
Can you help me with this assignment? You are to prepare a report for your supervisor on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country. Use information on the U.S. for the following information: - Total numbers in the U.S. - Percent of the
You are writing a letter to the editor to a prestigious national newspaper or magazine. Your purpose is to discuss a current issue in the United States as related to the distribution and concentration of wealth in the United States. Write a paper, modeled after a letter to the editor, in which you address the following poin
Provide an explanation of the importance of marketing to your selected organization's success. What marketing research approach you would use to develop the marketing strategy and tactics for this new product or service ?
http://xnet.kp.org/newscenter/pressreleases/nat/2011/091411thriveads.html Also, you can view/listen/see the ads at the following sites.... www.kp.org/thrive and www.youtube.com/kaiserpermanenteorg Questions 1. In terms of services marketing, why do you think this is effective? Does it appeal to you relative to other hea
If a marketing manager uses the task method to budget for marketing promotions, are competitor's promotions spending levels ignored? Explain your thinking and give an example that supports your point of view.
What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?
You need to select one of the proposed target countries for your company's expansion: Japan, South Africa, and the U.K. The presentation includes a minimum of 8 content slides with 100-250 word notes per slide. Also, include your references on a final slide, using APA style. Your total presentation should include 10-12 slides.
After reading the below articles; think of how the US Air Force (USAF) that is marketing itself. This organization has products and product lines just like any other company/organization. Example of a product would be 4-year enlistment contract with a guaranteed job in the Air Force. Now, assume that you are the newly assigne
How might marketing strategies influence buyer behavior in local markets? How does the strategy change to accommodate foreign markets? Which strategies are easier to market and why?
Identify at least two different global marketing implementation strategies. Which country would each work best in and why? Respond to at least two other students' posts where a different country from yours is identified. Do you agree with the approach identified? Explain.
See attached file. Questions/Tasks Assume that you are the newly hired promotion manager for Rolex and Timex. Compare the promotion strategies for the two products and brands. How does each company tailor its promotion to reach its own target market? (1) Where do these brands advertise? On the Internet? On television
For which of the following products would its manufacturer be more likely to use intensive distribution? Blue jeans Laser printer Gourmet cat food Can of soda
A contractual vertical marketing system: is exemplified by a florist shop that buys a wholesale plant nursery. is very similar to a conventional marketing channel of distribution. operates with a channel leader. is exemplified by the Subway sandwich shop franchise system.
The Learning objectives for this chapter are as follows: ? Identify typical misconceptions about marketing, why they persist, and the resulting challenges for marketing management. ? Define what marketing and marketing management really are and how they contribute to a firm's success. ? Appreciate how marketing has evolved f
Please help with the comparison of Rolex Watches vs. Timex Watches with the following question. (1) Describe each company's target market. Do NOT include definitions of target market or segmentation. 2) How does the choice of target market influence the company's pricing and promotion (from what you know so far)? (
Your client is a computer company of your choice. Choose 1 computer client. You can visit this Web site to find out more about various computer brands. You are designing the media plan throughout the session for your client. Develop the advertising media flowchart and budget. This week you are organizing your client's adv
Objective: Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructo's approval of your product or service before beginning this project. Company is a new made up idea called Service Depot. It provides services to people who ma
The Brainstorming Conference is nearly over. This is my chance to show what I've have learned and it could be my opportunity to become a published writer. In the initial stage, I was introduced to "The Marketing Scene." http://www.themarketingscene.com/index.php. The stories on the site encompass the following marketing
PART 1: Primary Research and Text Application Find a consumer who is extremely loyal to a brand-name product. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands. Analyze the interview using the brand equity and brand positioning concepts from you
What is a hierarchy of needs? Provide examples of one or more products that enable you to satisfy each of the four levels of need.
Layoff/Severence Scenario After eight years as a marketing assistant for the New York office of a large French bank, Sarah Schiffler was told that her job, in a non-revenue producing department was being eliminated. Her choices: She could either be laid off (with eight months' severance pay) or stay on and train for the posi
See attached file. Assignment: How would (or would not) a hospital such as Hoag Hospital in Newport Beach, CA apply principles of services marketing to attract new members? Use Service Marketing concepts like the ones found here or the attached: http://www.salesvantage.com/article/1351/Services-Marketing-Is-Different-Th
Harrison Corporation Profile Harrison Corporation, a U.S.-based corporation with business units in Europe and South America, has recently decided to create a business unit focusing on expansion into Central America. As a low-cost producer of discount office supply products, the company's products will continue to be produced
Please help with the following problem: It is time to develop the creative brief. A creative brief allows the marketer to determine the goals and objectives of the marketing and media plan. It is a creative strategy that gives your audience a "reason to believe." Your creative brief should include the following: The n