Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
You are a salesperson selling several pieces of durable, combinable, boxed furniture that are easy to assemble. However, your price is slightly higher than the competition. Prepare a sales presentation for a Walmart purchasing agent to convince the purchasing agent that Walmart needs to sell your product. Make sure you mention y
Describe the similarities and differences in how Frito Lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following: o Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC
International Marketing Plan Vita-Sure (hypothetical company) plans on marketing a vitamin c supplement with the added benefit of being a mosquito repellant, the name of the supplement will be Vita-C, and the target market is Mumbai, India. 1. Develop a marketing plan/ executive summary for Vita-Sure and its product Vita-C fo
While advertising has been said to shape society, at the same time it is essential to recognize that it also mirror it. One's style of living dictates the manner in which one consumes, the priority of one's needs and wants, and the advertising messages one perceives as effective. Cultural values are the core of advertising messa
1. Follow the path of the Apple i-pad with regard to the consumer adoption process. 2. Define in full detail the 5 product levels. 3. Why would Macy's (the retail store) want to co-brand? Be specific and state your reasons why. 4. Are value networks important, why or why not? Please state a clear and concise argumen
Your company, Atlantic Carolina Plastics, wants to approach its expansion in a logical and erudite method. The company has asked your manager, Mr. Smith, to inform you of your first assignment in preparation for the expansion. He explains to you that the board of executives wants you to prepare a memo explaining the primary impo
Compare and Contrast two distinctly different organizations on how they use information systems in their organizations. What are 4 competitive strategies (briefly describe them). Are there 2 companies that use two of these strategies? How do they implement them? Need a brief appraisal of the individual and organizational c
Select TWO products which you have bought (or rented), ONE a High Involvement purchase, and ONE a Low Involvement purchase, in the following product categories: HIGH INVOLVEMENT (select ONE from the following four categories): A food good, A travel-related service, A medical service, A personal grooming service.
What are the principal differences between a functional structure and a multidivisional structure? Why does an organization change from a functional to a multidivisional structure?
1. When can media involvement be useful in a crisis? When can such involvement be a hindrance? 2. How can companies' best use the media in crisis planning? 3. How does a leader make a difference in crisis action planning? 4. What makes a good leader? about 300 words, no references
Marketers have observed that consumers meet their needs in different ways, often because they have different perceptions. Consumers apply selective processes to manage the marketing stimuli that flood them every day. Describe three selective processes and how they affect consumers. Which of these three most affect you? Illustrat
Imagine you are working on a Marketing Plan for an Etiquette Consulting Business for the 21st, with a primary target audience of urban youth in the age range of 12-18. The service will include a full range of services that includes workshops, e-books, guest speakers, and interactive activities. You will do a self assessment to
Why is it important to evaluate public relations? How does a business evaluate public relations? How is the data compiled? What types of services might a business use to gather this data? How does the overall IMC evaluation compare to each separate tactical evaluation? Why is this important? How do changes in the external env
You are in charge of marketing your company's laboratory services to managed care plans in your region. Contrast approaches to promoting these products to a PPO and to a staff model HMO. You are a territory manager for the cardiology division of a major medical device company. You notice that among the five largest cardio
Compare and contrast marketing in Malaysia and in the United States. In your comparison, analyze the marketing environments of each country including, but not limited to, cultural, political, legal, and economic influences.
My name is Siafa Freeman I was born in West Africa Liberia on April 1 1980, but due to the civil war my family move to America, I hold a BA Degree in Marketing and live in Atlanta GA.
Write a business proposal letter to the Carter and Clinton foundation for an assistance, Helping you to established the first public library in the west African country Liberia of its kind. Second, write a grant proposal to back up your vision for the establishment of this country every first public library in its 163 years.
See attached file. I just need help finding examples of these sub headings, more info included in the attached file. Choose two occupations and address 8 specified occupational topics for each of the three occupations (total will be 2x8=16) Research and select 5 (five) types of information sources, including the items sho
Ajax Alarms is a medium-sized U.S. firm that sells alarm clocks. It subcontracts the production of its clocks to a Korean firm, which manufactures them based on Ajax designs and specifications and then ships the clocks directly to the Ajax warehouse in Kansas. Ajax markets and distributes the clocks throughout the United State
I am hung up on writing a summary for a service marketing case. Need help analyzing it. Discuss the highlights of the article as it relates to service marketing industry. Putting the Service-Profit Chain to Work by James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger
I am putting together an Integrated Marketing Communications plan for the Dell Studio 15 Series laptops. I need help with the following. I need to incorporate these elements into the overall plan (with proper references) and need .ppt slides for them as well. Market Assessment and Strategy a) Branding b) Positioning stateme
How would you explain the concept of "price elasticity" to a co-worker?
Amazon Marketing Internationallly to Mexico: the Mexican negotiators are extremely shrewd and cannot always be considered to be truthful in terms of their marketing strategies.
I am a marketer for Amazon.com and we are expanding to Mexico. Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal. As in many South American societies, family and political ties are extremely important in Mexi
Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area. Include a charts or graphs, and a written interpretation of the findings.
Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business. Some of the more important breakthrough
Market research is critical to a products life expectancy; it offers consumers a peace of mind that the needs and wants of the consumers are being taken into consideration. An organization must analyze competitive markets, identify their target audience, age, and gender demographic in an effort to maintain a competitive advantage and sustain customer relationships. Market research will contribute to an organizations desire to maximize profitability. I find that managers could do more to promote Gatorade, in my opinion, during the summer months beverages such as Gatorade, Propel and Vitamin water are mostly advertised during the summer months which is an ineffective approach for the reason that the aforementioned beverages cater to athletes and health conscious fanatics that are concerned with fitness all year long, therefore Gatorade should not be seasonally advertised.
The Role of Marketing Research in Advertising Market research entails comprehensive data; quantitative and qualitative field research; competitive analysis and current trends assessment. Market research is a method of evaluating the external factors that are associated with the threats and opportunities of a SWOTT analysis.
You are in charge of creating a television advertisement for a corporate product/service of your choice. Describe what that commercial would look like vis a vis the following: What techniques would you use to create a desirable value proposition in the customers' eyes? What foundation could you lay for future customer re
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women? Defend your argument either way, then discuss what additional marketing techniques could be used in reaching this critical (women's) segment.
Explain what is unethical about marketing activities. What were the legal actions taken against this practice? What was the outcome of the legal action? What was the impact on the brand's reputation? Did the legal action lead to further regulation or legislation that had an impact on other marketers?
What happens when you tie your product to a celebrity that behaves poorly? Take for example Tiger Woods, many of the companies he endorsed severed ties with him after his affairs were brought to light. However, some of the companies have stuck with him. If you had a product, would you want Tiger endorsing it? Why or