Measurement Scales Paper Resources: University Library, Internet Select four types of measurement scales from the following list: - Nominal - Ordinal - Interval - Ratio - Unidimensional - Multidimensional I need help with a paper in which I have to describe each one of the selected measurement scales and how I might u
I need some assistance in evaluating the attached article concerning environmental factors that affect global and domestic marketing decisions. Looking for an explanation, the key areas being: a. Evaluate how the article's forecasts of high-level global and domestic environmental factors will affect the organization's marketi
I need help with a 150 word introduction for a Market Research Implementation Plan based on Verizon, Inc. will lower their FiOS Internet service. Address the following in the plan: Conduct market research concerning the selected scenario using secondary market research resources. - Locate an online resource. Identify the s
Explain Peter Doyle's theory that marketing will not mature as a profession until it can demonstrate the impact of marketing on shareholder value. Be sure to define shareholder value.
The macroenvironment contains what marketers refer to as "global uncontrollable variables." You know them by a number of names -- the economic environment, competitive environment, natural environment, political and legal environment, etc. Question: Of these and other "uncontrollables," which one(s) should the marketer be mo
As the Marketing Manager for Cleanwipe Windshield Wipers, a manufacturer of replacement windshield wipers for automobiles and trucks, you are tasked with working with your channel members to help them promote your product. The summer season is traditionally a "slow" season for windshield wiper replacement blades. What are som
You are the product manager for a new disposable infant diaper ("Baby High Dry") that absorbs better than any other diaper on the market. Normally, an infant's diaper must be changed eight (8) times in a 24-hour period. Your new diapers must be changed only four (4) times in a 24-hour period (We're making some assumptions here,
You are the marketing manager for Fujiwama Corporation, an electronics company (fictitious) that specializes in cellular telephones. Your company's share of the cell phone market is 3.1% and you are listed as the #9 cell phone manufacturer in terms of overall percentage of the market. The market is dominated by Nokia (22%), Eric
The United States has been a "services" economy since the late 1980's, at which time our GNP was focused more on providing services than the manufacture of physical products. Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish
Your colleague has been tasked to do market research for your company. Management is complaining that sales have not been where the company would like them to be (the sales are about 8% behind the projected goal). Senior management wants your colleague to find out why. At a team meeting, your colleague shares that he has defi
What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages?
Explain a situation in which a marketer would want to measure a person's attitudes? What are the advantages of conducting interviews in person rather than by phone? What are the disadvantages? Name some differences among the following types of survey instruments: mail, fax, e-mail, and web-based surveys.
True/False 36._______Publicity is more effective at influencing the public than advertising. 37. _____The scope of activities public relations practitioners take on makes it quite difficult to narrowly define public relations. 38. Some scholars in the public relations field call Ivy Ledbetter Lee the ¿real
A manufacturer of herbal teas wants to know how often and for what purposes consumers use herbal tea products. Indicate whether qualitative or quantitative research is more appropriate. Also recommend a specific technique and justify your answer
Based on the following list of research questions, determine the research objective(s) of this questionnaire. Are any of the questions unnecessary; if so, why? a. How many hours per week do you work, on average? b. What type of magazines do you read? c. Do you feel you have enough "free time" away from work? d. What
Given the changing nature of America's demographics, name at least three products that will face increasing demand and three that will face declining demand. Explain your reasoning.
Can you help me get started on this assignment? Identify a company that uses the Internet for marketing, sales, and promotions. Answer the following questions for the company of your choice: a. What is the name of the company? b. What is the URL of the company home page? c. History: - Who founded it and when?
The following are scenarios of types of research a company elected to conduct. If you were hired on as a consultant for the company, what would you point out as the pros and cons of using the selected method of market research? What other tools, if any, would you use for each scenario? a) A local supermarket is interested i
Hi. I need assistance with the following (3) questions: 1. Analyze a scenario where you lost a sale or did not buy from a salesperson. What could have been done differently to have earned that sale or influenced you to buy that product? 2. Describe the buying process of something worth more that $1,000 as it relates to co
Find a good website that addresses Motivation and Values (Consumer Behavior - Marketing) and write an approximately 500 word document describing the site, its contents, and why you think it adds value. Please help me with above! I am stuck! I need a good website that describes the above with a max 500 word count on why...
Hi! I only need assistance with the Introduction. External and Internal Influences Paper Write a 250-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis: *The selected organization/product is Red Bull Drin
Hi, I need help answering the following marketing questions: *Please relate your own personal experiences. *Please provide real-world work-place examples. *Please answer questions in the length of 200-300 words each *Please provide all references used 1. Describe a situation where you've bought a product or idea bec
Hi! I only need assistance with the Introduction. External and Internal Influences Paper Write a 250-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis: *The selected organization/product is Red Bull Drink
Can you help me get started with this assignment? Question 1 An ad which offers the consumer $1.00 off on his next grocery store visit is most likely aimed at: Answer a. arousing desire. b. obtaining action. c. getting attention. d. holding interest. Question 2 Which of the following is NOT an example of
Create an example of a deceptive advertisement for a product that is well known to everyone. Discuss how this advertisement could cause harm to the public. Determine whether the deceptive advertisement actually contained any false information or whether it simply misled the consumer and explain your answer.
1. What are some of the considerations on which companies have to reflect as they attempt to create a price? 2. There are several pricing strategies available to marketers -- two of these are called Market Skimming and Market Penetration. Under what circumstances would you use one or the other? 3. Before we specifically lo
5.12 The following contingency table of frequencies is based on a 5-year study of fire fatalities in Maryland. For purposes of clarity, columns and rows are identified by the letters A-C and D-G, respectively. Blood Alcohol
1. What are the key psychological processes influencing consumer behavior? 2. Choose one and provide an in-depth analysis of how that process is relevant to consumer behavior. Make sure to utilize academic and industry research while answering this question.
What is consumer satisfaction? What impact does consumer satisfaction have on marketing? Why is consumer satisfaction important? Illustrate your answer with two brand-specific examples
Even though independent gasoline stations have been having a difficult time, Susan Solomon has been thinking about starting her own independent gasoline station. Susan's problem is to decide how large her station should be. The annual returns will depend on both the size of her station and a number of marketing factors related to the oil industry and demand for gasoline. After a careful analysis, Susan developed the following table: SIZE OF First Station GOOD MARKET($) FAIR MARKET($) POOR MARKET($) Small 50,00020,000 -10,000 Medium 80,00030,000 -20,000 Large 100,000 30,000 -40,000 Very large 300,000 25,000-160,000 For example, if Susan constructs a small station and the market is good, she will realize a profit of $50,000. (a) Develop a decision table for this decision. (b) What is the maximum decision? (c) What is the maximin decision? (d) What is the equally likely decision? (e) What is the criterion of realism decision? Use an a value of 0.8. (f) Develop an opportunity loss table? (g) What is the minimax regret decision?
3-27 Even though independent gasoline stations have been having a difficult time, Susan Solomon has been thinking about starting her own independent gasoline station. Susan's problem is to decide how large her station should be. The annual returns will depend on both the size of her station and a number of marketing factors