How can a company create an atmosphere on its Web site? Visit the pages of some of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet.
Why would advertiser want to use both television and magazines? One paragraph for this question.
Identify two recent marketing campaigns and explain them in terms of types of appeals, marketing strategies, and executional frameworks. The first I would choose is the campaign for the Cadillac. The marketing targets the up and coming who still have interest in popular TV and some cable shows. It features actors who a
Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may no
Write a paragraph evaluating the distinctive packaging of a carton of soy milk based on the four functions of packaging (containing and protecting products; promoting products; facilitating storage, use, and convenience; and facilitating recycling and reducing environmental damage). Thanks for your help here!!
Are Duska's accounts of loyalty convincing? What implications might an altered conception of loyalty have on his contention that whistle-blowing does not require moral justification? I am looking on other ideas to Duska's thoughts.
Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? Why is planning important in marketing? What are the essential compone
Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.
The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix. Consider the Mission, Objectives, Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined. 1.Provide a quick overview of the product or servi
Is it possible that in some situations qualitative research may be sufficient (in the sense that there may be no need to do a follow-up quantitative study)? If yes, give two examples of situations when this may be true and explain why these situations only require qualitative research. If no, explain why you feel that way.
Discuss some advantages and some common problems, (including sugging) associated with conducting telephone-administered surveys. Would you recommend a telephone-administered survey for a local restaurant that wants to know why it is losing customers? Why, or why not?
Describe the theory of Cognitive Dissonance. How is it used in Marketing? Give examples and substantiate your response
Question 21 Your company, UNITED INCORPORATED, markets a variety of consumer products similar to that of Colgate-Palmolive (hairspray, shampoo, deodorant, mouthwash). One of your company's products, Brite-White (a whitening toothpaste introduced in 2002), has a 3.4% share of the toothpaste market as of 30 December 2010.
Consider the industry in which you are currently or were formerly employed. Identify at least two recent marketing campaigns from that or similar industries and explain them in terms of types of appeals, marketing strategies, and execution frameworks.
Discuss how you would decide whether to use Radio ads and where to place an ad. For example, when would it make sense to place an ad on talk radio?
Discuss major changes in network television advertising during the past 25 years.
In order to develop effective advertising campaigns, retail companies must know their customers. Describe the advertising campaigns of three large retailers: Lord & Taylor, Abercrombie & Fitch, and Sears/Kmart. Compare and contrast the companies' advertising campaigns based on the following aspects: Target market of e
Choose a service with which you do a lot of business. Write a memo to the manager explaining the importance of internal marketing and outlining the factors internal marketing includes.
The product is an recycled green pen range (different colour packaging) marketed at school children. Section 1: Introduction To refresh the marker's memory, identify the industry you used for the first assignment and briefly summarise the major trends you identified for your firm. I have used the pen industry. Pens is a new
Think of your favorite retailers. How have they integrated their channel systems?
How does a company align marketing strategies with its financial objectives? Which should be developed first? Why?
Explain some ways that marketing is used to influence customersâ?? perceptions and behaviors in the marketplace. Identify examples from recent marketing campaigns and provide links to examples when possible.
Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have been higher than were projected, and a large loss occurred in 2008 rather than the expected profit. As a result, it's managers, directors, and investors are concerned about the firm's survival. Donna Jamison was brought in as assistant to Fred Campo, D'Leon's Chairman, who had the task of getting the company back in a sound financial position. D'Leon's 2007 and 2008 balance sheets and income statements, together with projections for 2009, are giving in the Tables IC 4-1 and IC 4-2. In addition, Table IC 4-3 gives the company's 2007 and 2008 financial ratios, together with the industry average data. The 2009 projected financial statement data represent Jamison's and Campo's best guess for 2009 results, assuming that some new financing is arranged to get the company "over the hump". Jamison examined monthly data for 2008 ( not given in this case), and she detected an improving pattern during the year.
Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have be
What makes for a "good" brand name. Evaluate the new name for TUI and discuss with your classmates.
Product: Wine Niche: Introducing the wine from mexico to australia with the middle class, restaurants and hotels. The position Marketing Position Statement: Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two marke
You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from specialized (i.e. personalized) marketing.
Address the following points in regards to the development of an electric vehicle by the Ford Motor Company or a service that will support such cars: - Identify the segmentation criteria that will affect your target market selection. Identify your target market. - Describe the organizational buyers and consumers of your pr
Hello, I need help with my Marketing Plan for Cheez-It's Crackers. The market is everyone who likes crackers and our target market is children under 12. Sections: 1. Market Needs (For each of your main target markets, emphasize the market need that you seek to fill with the products and/or services you offer. Focus on
Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion). Complete and submit a case analysis of Segway. This analysis should include a summary of the business, significant marketing issues, and recommendations about how they can improve their marketing program. I
Q1: Create an IMC strategy for a specific brand of clothing. What promotional elements would you include and what would be the look and feel and message? Q2: You are the marketing manager for a manufacturer of specialty watches designed for runners. Would you sell these items through retail stores or on the internet? Why?