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Success of advertising campaigns

Please help with the following problem. You are the leader of an advertising team that has just voted 9 to 3 in favor of beginning an advertising campaign using Facebook. You now need everyone's participation to make the campaign succeed. What problems might arise from the 3 who voted against the campaign, and how do you add

Retailing and Marketing

How can a company create an atmosphere on its Web site? Visit the pages of some of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet.

Marketing Strategies for Cadillac and Vesicare commercials

Identify two recent marketing campaigns and explain them in terms of types of appeals, marketing strategies, and executional frameworks. The first I would choose is the campaign for the Cadillac. The marketing targets the up and coming who still have interest in popular TV and some cable shows. It features actors who a

Advanced Entrepreneurship

Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may no

Product Decisions and Packaging

Write a paragraph evaluating the distinctive packaging of a carton of soy milk based on the four functions of packaging (containing and protecting products; promoting products; facilitating storage, use, and convenience; and facilitating recycling and reducing environmental damage). Thanks for your help here!!

Whistle-blowing and loyalty

Are Duska's accounts of loyalty convincing? What implications might an altered conception of loyalty have on his contention that whistle-blowing does not require moral justification? I am looking on other ideas to Duska's thoughts.

Marketing: Why is planning important? What are the essential components?

Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? Why is planning important in marketing? What are the essential compone

Positioning and Repositioning Products

Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.


The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix. Consider the Mission, Objectives, Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined. 1.Provide a quick overview of the product or servi

Qualitative research sufficient without quantitative study

Is it possible that in some situations qualitative research may be sufficient (in the sense that there may be no need to do a follow-up quantitative study)? If yes, give two examples of situations when this may be true and explain why these situations only require qualitative research. If no, explain why you feel that way.

Learned Discussion on Marketing Research Question

Discuss some advantages and some common problems, (including sugging) associated with conducting telephone-administered surveys. Would you recommend a telephone-administered survey for a local restaurant that wants to know why it is losing customers? Why, or why not?

Strategic recommendation to VP of Marketing for Brite-White

Question 21 Your company, UNITED INCORPORATED, markets a variety of consumer products similar to that of Colgate-Palmolive (hairspray, shampoo, deodorant, mouthwash). One of your company's products, Brite-White (a whitening toothpaste introduced in 2002), has a 3.4% share of the toothpaste market as of 30 December 2010.

Marketing Campaigns: Appeals, Strategies, & Execution

Consider the industry in which you are currently or were formerly employed. Identify at least two recent marketing campaigns from that or similar industries and explain them in terms of types of appeals, marketing strategies, and execution frameworks.

Advertising Campaigns: Lord & Taylor, Abercrombie, Sears

In order to develop effective advertising campaigns, retail companies must know their customers. Describe the advertising campaigns of three large retailers: Lord & Taylor, Abercrombie & Fitch, and Sears/Kmart. Compare and contrast the companies' advertising campaigns based on the following aspects: Target market of e

Services and Nonprofit Organization Marketing

Choose a service with which you do a lot of business. Write a memo to the manager explaining the importance of internal marketing and outlining the factors internal marketing includes.

The product is an recycled green pen range

The product is an recycled green pen range (different colour packaging) marketed at school children. Section 1: Introduction To refresh the marker's memory, identify the industry you used for the first assignment and briefly summarise the major trends you identified for your firm. I have used the pen industry. Pens is a new

Customers' Perceptions/Marketing

Explain some ways that marketing is used to influence customersâ?? perceptions and behaviors in the marketplace. Identify examples from recent marketing campaigns and provide links to examples when possible.

Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have been higher than were projected, and a large loss occurred in 2008 rather than the expected profit. As a result, it's managers, directors, and investors are concerned about the firm's survival. Donna Jamison was brought in as assistant to Fred Campo, D'Leon's Chairman, who had the task of getting the company back in a sound financial position. D'Leon's 2007 and 2008 balance sheets and income statements, together with projections for 2009, are giving in the Tables IC 4-1 and IC 4-2. In addition, Table IC 4-3 gives the company's 2007 and 2008 financial ratios, together with the industry average data. The 2009 projected financial statement data represent Jamison's and Campo's best guess for 2009 results, assuming that some new financing is arranged to get the company "over the hump". Jamison examined monthly data for 2008 ( not given in this case), and she detected an improving pattern during the year.

Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have be

Marketing Position Statement

Product: Wine Niche: Introducing the wine from mexico to australia with the middle class, restaurants and hotels. The position Marketing Position Statement: Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two marke

Ford: Development of Electric Vehicles and services to support them

Address the following points in regards to the development of an electric vehicle by the Ford Motor Company or a service that will support such cars: - Identify the segmentation criteria that will affect your target market selection. Identify your target market. - Describe the organizational buyers and consumers of your pr

Cheez-It's Marketing Plan

Hello, I need help with my Marketing Plan for Cheez-It's Crackers. The market is everyone who likes crackers and our target market is children under 12. Sections: 1. Market Needs (For each of your main target markets, emphasize the market need that you seek to fill with the products and/or services you offer. Focus on

Segway using the 4P's for potential improvements in marketing

Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion). Complete and submit a case analysis of Segway. This analysis should include a summary of the business, significant marketing issues, and recommendations about how they can improve their marketing program. I