Retailing and Marketing
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How can a company create an atmosphere on its Web site? Visit the pages of some of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet.
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This solution helps with a problem regarding retailing and marketing.
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A company is going to use the same anesthetic values in both places, on ground and online. This includes colors, tone, print fonts, and spacing. The retail store that has a lot of light and clear spacing in the physical store will want to put a lot of white space to invoke that clear space on the website. Matching colors is very important because people often identify an entity based ...
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