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    Retailing and Marketing

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    How can a company create an atmosphere on its Web site? Visit the pages of some of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet.

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    Solution Preview

    A company is going to use the same anesthetic values in both places, on ground and online. This includes colors, tone, print fonts, and spacing. The retail store that has a lot of light and clear spacing in the physical store will want to put a lot of white space to invoke that clear space on the website. Matching colors is very important because people often identify an entity based ...

    Solution Summary

    This solution helps with a problem regarding retailing and marketing.