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    This post addresses the marketing of Boo.com.

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    Which strategic marketing assumptions and decisions arguably made Boo.com's failure inevitable?


    © BrainMass Inc. brainmass.com June 4, 2020, 1:27 am ad1c9bdddf

    Solution Preview

    Just based on the information given from the link provided, it appears that the first problem was that the company decided to operate ...

    Solution Summary

    The solution provides a discussion examining the strategic marketing assumptions and decisions that made Boo.com an inevitable failure.