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This post addresses the marketing of Boo.com.

Which strategic marketing assumptions and decisions arguably made Boo.com's failure inevitable?

http://www.useit.com/alertbox/20000528_boo.html

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Just based on the information given from the link provided, it appears that the first problem was that the company decided to operate ...

Solution Summary

The solution provides a discussion examining the strategic marketing assumptions and decisions that made Boo.com an inevitable failure.

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