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Product Decisions and Packaging

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Write a paragraph evaluating the distinctive packaging of a carton of soy milk based on the four functions of packaging (containing and protecting products; promoting products; facilitating storage, use, and convenience; and facilitating recycling and reducing environmental damage).

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Solution Summary

This solution provides an evaluation of a carton soy milk's packaging based on the four functions of packaging: containing and protecting the product, promoting/advertising the product, facilitating storage, use, and convenience of the product and facilitating recycling of the package.

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I used the picture of a soy milk package at: http://weblogs.sun-sentinel.com/features/health/theskinny/blog/2007/11/food_find_silk_soy_milk_produc.html

Silk SoyMilk Plus comes in an attractive blue package. The following paragraph will cover the four functions of packaging per the assignment. The package found contains and protects the products quite well. It appears to be a cardboard package that is lined with a protective covering both inside and out to protect the ...

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